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Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate, explore, and innovate as you build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and unlock a brighter, more exciting future.

About the role

Diageo invest significantly in direct to consumer brands building, but we have to partner with our customers to influence the point of purchase activation. In order to guarantee the first step of execution which is distribution, Diageo partners with more than 1500 wholesalers, distributors and cash&carries to do what we call the sell-through of our brands. It becomes even more exciting when you think about the different types of outlets such as nightclubs, bars, hotels, restaurants and the ability to distribute a different minimum assortment, optimum assortment and innovation for each one of them. In that space, the role is in charge of accelerating the growth of almost 70% of the revenue of the region.

In this role you'll:

• Own the overall distribution and route to market in Greece

• Assess the partners capabilities with clear segmentation

• Orchestrate with Marketing and Category Development the key fundamentals drivers to be driven in the channel

• Build plans to support the customers to prioritize Diageo brands

• Implement long term platforms with a win-win approach to differentiate Diageo and craft the future with key partners. (Example: Pay for Performance, Rewards, Incentives…)

• Guarantee continuous improvement and data driven systems to keep developing a balanced and informative business.

• Build the activation plans with on-trade outlet centric schemes to improve distribution, availability during seasonality and basic POS materials. (Example: Promoboxes, innovation free-goods….)

• Complete the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings

• Set bold activation KPIs across activities, coordinate delivery and lead course correction and recommend new ways of working to constantly improve

• Ensure robust M&E is in place, to develop comprehensive understanding of behavior change and corresponding drivers of financial performance

• Support the O&R process with Channel Director and finance to enable Diageo to deliver its financial targets ensuring optimum deployment of A&P and efficient management of the customer activation budget with the goal of constantly improving the return on investment

• Co-lead and define performance tracking systems

About you

Experience required/Skills/Capabilities/Languages

• As of 5 years of confirmed experience in Sales or Trade Marketing in FMCG companies. Ideally with distributors/C&C customers.

• Knowledge of the Greek market.

• Project Management, Analytical and core selling skills

• Time management & prioritization skills

• Can build powerful relationships and work collaboratively within a team

• Problem solver & solution-based extraordinary teammate who can deal with ambiguity & adapt quickly

• Proficiency in Greek and English.

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Athens

Additional Locations :

Job Posting Start Date :

2024-03-25

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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