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Job Summary

The Director of Advertising Content is responsible for the creative process for various advertising channels including the development and execution of advertising campaigns, holistic multi-channel content approach and day to day creative agency liaison. This role directs all elements of the creative process for advertising campaigns, buzz activations and will be a collaborative partner Social Media and Public Relations teams to drive culturally interesting work that helps to shape and enhance brand relevancy. This role is responsible to help manage internal creative personnel and direct all external creative resources, including advertising agencies, to ensure that all marketing communications materials adhere to Papa Johns brand identity and position and support our promotional objectives and strategies. The role works as a collaborative and “hands-on” leader to inspire trust in others and build consensus with internal and external partners to accelerate growth and provoke change. As a steward of the Brand this role is responsible for building brand love and adoption of the brand, ensuring we achieve short-term sales while building long-term brand.

Duties and Responsibilities

Creative Strategy & Campaign Development

• Work alongside creative agency partner to develop comprehensive brand strategies for product launches and brand initiatives

• Develop brand, communication and content plans to bolster brand love and relevancy

• Understand audience insights working collaboratively with strategy teams to apply such insights to creative work

• Lead cross-functional programming to leverage integrated touchpoints (product, packaging, advertising, website, digital media, promotions, PR, loyalty, etc.) to reach target consumers and drive top-tier results both transactionally and with buzz

• Lead day-to-day creative agency relationship managing timelines, deliverables and ensuring work is moving at the pace of business

Content & Marketing Asset Development and Team Oversight

• Direct all elements of the creative process required to deliver the Annual Calendar

• Manage all internal creative personnel and direct all external creative resources, including advertising agencies, creative production companies, freelance resources, etc.

• Direct all elements of the creative process to deliver meaningful and consumer-driven assets

• Manage advertising budget

• Lead agency partner to efficiently create best-in-class assets and toolkits for partners and franchisees

Execute Effectively & Optimize

• Possess a critical eye for great creative work with the opportunity to lead and shape to delivery breakthrough, buzzworthy content

• Effectively use data to generate insights for creative and content development excellence

• Seamlessly implement content plans to deliver against brand, financial and shared objectives

• Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions; quarterly collaboration on brand health scorecard

• Create best practices and case studies from proven campaigns that can be replicated across promotional periods

• Manage Advertising/Content Manager and Specialist roles to support overall creative content goals and advertising campaign needs

It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.