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Home Depot Senior Manager, Loyalty Growth and Innovation in Atlanta, Georgia

Position Purpose:

The Senior Manager, Loyalty Growth and Innovation will be pivotal in shaping the future of The Home Depot loyalty programs. The role will be responsible for driving customer-centric growth strategies, identifying new innovative opportunities, and evaluating new ideas to enhance our loyalty program value propositions.

Key focus areas include:

− Conduct comprehensive research to gain insights into customer needs, preferences, and behaviors

− Perform competitive benchmarking to identify market trends and competitive landscape to inform strategic decision-making

− Lead cross-functional teams in brainstorming and exploring new ideas to enhance the loyalty value proposition

− Develop robust business cases and financial models to evaluate the feasibility and potential impact of new initiatives

− Collaborate with Online, Product Management, Marketing, Finance, Analytics, and Operations to evaluate potential solutions

Key Responsibilities:

  • 30% Lead the design of the Pro Loyalty program strategy, including the program value proposition, the customer experience, and the brand & communications approach.

  • 30% Monitor member segments performance and develop strategies to acquire, grow and engage member cohorts.

  • 15% Identify and evaluate potential new member benefits. Work cross-functionally throughout the company to source benefit concepts and evaluate their feasibility for future rollout.

  • 15% Design program reporting and monitor both member performance and program financial performance. Report-out on program performance weekly, and design dashboards if necessary.

  • 10% Socialize and advocate for the program throughout the company. Be the Pro Loyalty "seat at the table."

Direct Manager/Direct Reports:

  • This position reports to the Director

  • This position has no direct reports.

Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

  • Must be eighteen years of age or older.

  • Must be legally permitted to work in the United States.

Preferred Qualifications:

  • Advanced degree (such as a Masters Business Administration) a plus

  • Experience in management or strategy consulting preferred

Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

  • No additional education

Minimum Years of Work Experience:

  • 8

Preferred Years of Work Experience:

  • No additional years of experience

Minimum Leadership Experience:

  • None

Preferred Leadership Experience:

  • None

Certifications:

  • None

Competencies:

  • Exceptional critical thinking and organizational skills

  • Ability to work with a high sense of urgency and to translate strategy into action

  • Strong written and verbal communications and influencing skills

  • Ability to create and facilitate effective PowerPoint presentations

  • Strong executive communications, both written and verbal

  • Ability to interpret and take action from analytical and financial analyses

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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