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Job Summary

The Senior Manager, Digital Insights & Testing will be responsible for leading the insights, analytics and testing governance across Papa Johns’ digital channels. The role leverages a full range of analytics tools to gather and translate consumer data into actionable insights for digital product teams. This role champions a data-driven experimentation approach across the organization, including leading A/B testing to optimize Papa Johns’ direct digital channels and drive product roadmap priority. The role is responsible to partner with cross functional teams – product, media, consumer insights, data science and revenue management – to integrate a holistic multi-channel approach across owned digital channels.

Duties and Responsibilities

Define and implement a comprehensive digital testing framework, including test design, hypothesis development, sample size determination, and statistical analysis.

Develop and execute A/B and multivariate tests to evaluate the effectiveness of various digital elements, such as website layouts, user flows, messaging, promotions, and features.

Analyze test results and provide actionable insights and recommendations to stakeholders, including marketing, product management, and UX teams, to drive continuous improvement and optimize key performance metrics.

Establish and maintain testing governance, ensuring adherence to best practices, data integrity, and consistency in testing methodologies.

Collaborate with the Data Analytics & Enterprise Insights teams to collect and analyze data, develop custom tracking, and build dashboards to monitor and report on key metrics and performance indicators.

Stay up-to-date with industry trends, best practices, and emerging technologies in digital analytics and testing, and apply them to enhance our testing and insights capabilities.

Own the A/B Testing roadmap and backlog for web and apps, including developing hypotheses and prioritizing experiments based on business needs.

Utilize Google Analytics and other tools to analyze customer behavior and provide recommendations and focus areas for improvement.

Provide guidance and mentorship to a Manager of Insights & Testing and collaborate with a dedicated Agile Scrum team, fostering a culture of data-driven decision-making and continuous learning.

Connect with peers in consumer insights, data science and media teams to align on data governance and integrations, and testing methodologies and best practices.

Develop self-service KPI dashboards to support continuous improvement and learning through rigorous and consistent measurement.

Champion testing and data-driven rigor into all points of the stage-gate process, and web and app product lifecycle.

Suggest and implement process improvements, recommend new software and ensure current tools for consumer feedback and testing are being utilized to their full potential.

It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.