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Job Description :

TYPICAL ROLE REQUIREMENTS

Qualification:

MBA in Marketing / Post Graduate in Hospitality

Experience:

• 6-10 years’ experience in Marketing

• Must have experience working with luxury consumer goods

organization

Knowledge & skills:

• Understand the Commercial Opportunity

• Develop Accounts Strategy & Plan Execution

• Manage Performance

• Measurement and Evaluation

Best suited for someone who

• Is commercially very savvy

• Likes to coach people

• Likes to negotiate and crack deals

• Has ability to identify new opportunities

• Likes to build & maintain relationships

• Can be demanding in getting customers to keep their commitments

• Likes to understand what drives a preference for luxury brands

AREAS OF RESPONSIBILITY

1

• Provides thought leadership for channel/ accounts and customer investments.

• Influencing A&P and trade spends.

• Delivers NSV & operating profit for the luxury universe in the region.

2

• Developing a winning customer offer which drives value for the customer and USL and builds relationships,

• Engage with customers and develop customized category driving solutions thus driving value

3

• Plan and execute brand building activities and create bespoke brand programs for

customers.

• Ensure each account is activated as per the contract commitments.

• Align the activity calendar with the customers, clusters and the Key Account Manager.

• Capture the imagination of customers and consumers with stories of our brands.

4

• Achieve plan for the agreed outlet universe, with consistent tracking and evaluation.

• Implement a clear measurement and evaluation process that identifies the effectiveness of

activities and areas of focus and development.

• Maximize ROI and maintain compliance to agreed trading terms

5

• Leading the training agenda for the luxury customer universe for the region through Diageo

World Class and Diageo Bar Academy.

6

• Ensure the team is aligned for execution of the planned activation calendar.

• Tracks the monthly performance of each account and plans course correction with the

KAM’s & Customers.

• Holds quarterly business review of accounts.

7

• Coordinate with design agency and brand team to develop bespoke creative and menu’s.

• Work with agencies to execute timely promotions and activations.

• POS placement in outlets, managing visibility in offtrade and ontrade and has to work in partnership with key accounts team and cluster teams on all aspects of the accounts

• Ensuring drive cycle achievement and overall TTL budget management

• Process adherence as per TTL policy

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings

Worker Type :

Regular

Primary Location:

Bangalore HO

Additional Locations :

Job Posting Start Date :

2024-03-15

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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