Job Information
Live Nation Data QA Analyst in Beverly Hills, California
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on !
THE TEAM
We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.
The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.
THE ROLE The Data QA (short for Quality Assurance) Analyst is responsible for ensuring the accuracy, integrity, and quality of our organization’s marketing data assets. They will be responsible for identifying the potential gaps from data ingestion/collection to business reporting , creating validation reports /dashboards in DOMO /Tableau , and setting up monitoring processes to proactively flag any data anomalies . They will investigate data issues/questions raised by various stakeholders utilizing multiple tools and follow up with root cause and actionable solutions.
This position will conduct validation via SQL/Python query against the best source of truth available. They are responsible for setting up automated checks for data gaps, outliers, inconsistency, etc. in both user-facing environment and platforms such as Databricks. Should any issues been found, they will follow up with the relevant teams upstream and translate the business details into technical requirements. They will respond to inaccurate data, data feed breakage, communication breakdown, tool setup issue and other causes that impact downstream users and business reporting.
This position will have a thorough understanding of the business rules , and naming convention s implemented by the M edia B uying T eam s by reviewing the existing documentation and connecting with different functional teams. They will create reports and automated alerts and flag any non-standard nomenclature in Databricks and DOMO . They will work with the business stakeholders to ensure the issue has been resolved and followed by a further plan for any recurring issues.
This position is responsible for logging and categorizing data issues and incidents. They will closely partner with the Measurement and Business Intelligence t eam s to design, create and maintain a functional, efficient, and automated validation program to ensure the completeness, consistency, and accuracy of data input. They will have a deep understanding of the expectations and business needs of the stakeholders and interpret them into technical requirements. This position will work with marketing business lead ers across the organization and their work on the data quality program will be both impactful to the business and highly visible.
The ideal candidate will be an expert in data quality assurance, solution-oriented, curious, and always be on the lookout for any area of improvement in our existing process. There will be significant amount of ownership and opportunity to support the data quality program along with shaping the data monitoring methods and data validation approaches.
This person will report to the Marketing Data Analytics Manager.
WHAT THIS ROLE WILL DO
Be the quality assurance (QA) lead and thought partner to our digital media and CRM team by providing proactive and strategic validation process to ensure data integrity for business reporting.
Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running complex SQL queries to access , profile and validate data across multiple tables within Databricks and other platforms.
Create user-facing cards/dashboards with alerts to flag data anomalies in DOMO / Tableau .
Collaborate with business stakeholders to understand their objectives , pain points , and gather their requirements and expectations.
Interpret QA related business needs to technical requirements and collaborate with data engineers and other analysts to implement the solution and validate the needs have been fulfilled.
Investigate the data issues and anomalies raised by various stakeholders and follow up with clarification, root cause and actionable solutions.
Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams .
Lead and support data quality program, drive automation and scale of QA utilizing different tools.
Log , quantify and categorize data issues and incident on Confluence or other shareable platforms.
Be a subject matter expert on data quality standards and validation best practices.
Systematically identify data issue and follow through on the resolutions to ensure that a plan is updated with improved business processes.
Support ad-hoc analysis to improve the quality and consistency of our data asset.
WHAT THIS PERSON WILL BRING:
TECHNICAL SKILLS/COMPETENCIES
Expert in with creating data QA related dashboards and alerts/notifications in BI tools such as DOMO, Tableau, or similar tool.
Experience with troubleshooting BI reporting and dashboards.
Proficiency in writing and running complex SQL queries for data validation and troubleshooting.
Experience with synthesizing and summarizing large data sets into trends with SQL/Python for checking anomalies.
Knowledge of good quality data and best practices in data validation.
Experience with digital media platforms such as SA360, DV360, Google Ads, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.
MS Excel expertise – lookups, pivot tables, and complex formulas.
Experience with presentation tools such as PowerPoint or Google Slides .
Required:
2+ years of work experience in the data integration, profiling, monitoring, and validation.
1+ year of experience in designing and managing QA related projects.
Strong verbal and written communication and data presentation skills, including an ability to effectively convey concepts to both technical and non - technical stakeholders and to identify the gaps in current process, craft QA plan with business use cases and presentations of related material built.
Proficiency in data analysis and programming languages such as SQL, Python, preferred .
Expert experience with data visualization tools like DOMO , Tableau, preferred.
Understanding of data anomalies and common methods of identifying them through automated process.
Strong analytical and problem - solving skills with focus on quality and attention to detail; able to develop and use structured approaches to identify root causes and recommend resolutions .
Knowledge of marketing concepts and digital marketing channels.
High level of autonomy in a global, fast - paced environment, with excellent time management skills to resolve multiple interrupt - driven priorities concurrently.
Committed and able to adapt quickly; ability to work autonomously while ensuring that new knowledge is shared with other teams.
Flexible and comfortable with ambiguity; “no job too big or too small” mentality .
Though this role is remote and open to applicants across the US, the ideal candidate must be willing to accommodate (PST) hours for meetings and collaborative sessions.
Desired:
Bachelor’s degree from an accredited university or college ideally in business or quantitative subject (e.g., Computer Science, Marketing Science, Marketing Analytics, Business Analytics, etc.).
A good understanding of statistical modelling knowledge or any machine learning technique knowledge (regression, logistic regression, random forest, etc.) .
Experience with designing a comprehensive and automated data validation tool that is proven to be value - added.
Knowledge of clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer).
ETL and streaming data orchestration experience (e.g., PySpark).
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife . As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely , good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek . Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position in California is:
$72,000.00 USD - $90,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.