Omnicell, Inc. Sr. Demand Generation Specialist - Remote in Bochum, Germany
Senior Demand Generation Specialist
We are seeking a highly skilled and motivated Senior Demand Generation Specialist to join our international marketing team. As a Senior Demand Generation Specialist, you will play a crucial role in managing our marketing automation effort, creating and executing multichannel marketing campaigns from Pardot and Salesforce databases, to ultimately generate high quality leads. You will have the opportunity to build and implement various marketing automation assets, including emails, landing pages, and forms, while continuously optimizing workflows to enhance marketing efficiency.
Our ideal candidate is resilient and passionate about building demand generation that drive results and possesses a strong understanding of best practices across channels and technologies, a keen eye for design, the ability to service components yourself. He or She is eager to own best practices for campaign development, hands-on implementation, project management and data analysis and to thrive in a fast-paced environment.
Manage and optimize our Pardot and Salesforce database, ensuring data accuracy, segmentation, and integrity.
Develop, implement, and manage multichannel marketing campaigns to drive brand awareness, consideration, and lead generation
Collaborate with cross-functional teams, including Regional and Product Marketing teams, and content creators to create compelling marketing campaigns.
Build and configure marketing automation assets such as emails, landing pages, forms, and workflows, to deliver effective marketing campaigns
Manage the media plans and campaigns
Proactively monitor, analyse and report campaign performance metrics, providing insights and recommendations for continuous improvement.
Utilize marketing automation tools to personalize and segment campaigns, delivering targeted messages to specific audience segments.
Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness and conversion rates.
Stay up-to-date with industry trends and best practices in marketing automation and lead generation, and propose innovative ideas to drive business growth.
Provide training and support to marketing and sales teams to ensure effective use of marketing automation tools.
Collaborate with the US and International Commercial Excellence teams to integrate marketing and sales processes and improve lead nurturing and conversion.
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience (5 years) as a Marketing Automation Specialist or in a similar role.
Strong proficiency in marketing automation platforms, preferably Pardot and Salesforce.In-depth understanding of lead management processes and best practices.
Experience in creating and executing multichannel marketing campaigns across email, social media and display advertising and other digital channels.
Good knowledge and understanding of GDPR requirements
Proficiency in HTML and CSS for email and landing page creation is a plus.
Solid analytical skills and ability to interpret data to drive campaign optimization.
Excellent project management and organizational skills with attention to detail.
Strong communication and collaboration abilities to work effectively with cross-functional teams.
Ability to work well under pressure, multi-task and meet deadlines without compromising on quality or accuracy Relevant certifications in marketing automation (e.g., Salesforce Certified Pardot Specialist) are preferred.
Ability to build relationships with a wide range of internal and external stakeholders at various levels
Demonstrate a ‘can do’ and positive attitude
Home based with occasional travel to international offices as and when required.
Join our innovative and dynamic marketing team to drive impactful marketing campaigns and generate high-quality leads. Apply now with your updated resume, portfolio, and any relevant certifications.
Note: The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of responsibilities, duties, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. A background check will be performed prior to hiring.
Do you want to make a meaningful difference in the quality of healthcare? Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications, so that they can achieve the vision of the Autonomous Pharmacy. Thousands of hospitals, pharmacies, skilled nursing facilities and care homes trust Omnicell to provide continuous innovation. They need us to deliver solutions to meet the ever-evolving challenges of the healthcare landscape. We encourage creative problem solving and outside-of-the-box thinking that only a diverse, well-rounded workforce can bring.
Join us as we build on our powerful combination of advanced automation, predictive intelligence, and expert services to create a safer future for patients - one where medication errors are a thing of the past. You'll be joining an organization whose culture encourages individual development, rewards intellectual curiosity, and embraces an inclusive environment. Join our growing company and help shape the future at Omnicell.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Omnicell will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
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