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Newell Brands Manager, Customer Planning in Brampton, Ontario

POSITION: Manager, Customer Planning


LOCATION: Brampton, ON

REPORTS TO: Senior Manager, Customer Planning


This position is responsible for delivering compelling category growth solutions for our customers derived from brand development plans and deployed with our customer delivery organization within the Food Business Unit. The Manager has accountability to maximize the distribution of existing products for the Food team as well as deliver perfect launches of New Product Innovation. The role of this job is to be the internal face of the customer by utilizing combined knowledge of brand, marketing, customer and consumer strategies to develop and execute programs that grow brand equity and sales.

The Manager, Customer/Trade Marketing/Sales Planning supports three key deliverables in service to the Business Development Organization:

  1. NPD development and commercialization plans

  2. Leverage Year 2 Innovation Plans with Brand Team in US

  3. Build and deliver Core Business Growth Plans for Canadian Market

  4. Building pricing strategies for select product categories within the various trade channels


Channel Strategy

  • Executes priorities set by Food Business Unit Leadership in service to the corporate strategy

  • Demonstrates knowledge of Food categories and customer-specific pricing and trade marketing strategies.

  • Provides customer perspective into category strategy development in conjunction with US based Brand Managers, Trade Marketing and Sales Planning Teams.

  • Integrates and supports Category Strategy selling stories in line review and related customer presentations

Line Review/Catalog Review/Seasonal Review

  • Support the annual trade management planning process relative to area of responsibility.

  • Aligns planning process with US Brand Team and customer planning calendars

  • Understands brand and customer priorities and uses the planning process to drive strategic alignment

  • Aid in the recommendation of sku assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility.

  • Works with internal cross-functional team to deliver channel/customer objectives and strategies, communicating clear needs for the upcoming line review(s)

  • Leverages growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers

  • Recommends assortment mix to maximize sales and profitability

  • Compiles and analyzes market, shopper / end-user, and channel knowledge gaps

  • Compiles profiles of competitors and channel customers using primary and secondary research and data

  • Gathers competitive and marketplace intelligence and share with the organization

  • Collects and summarizes business risks and opportunities.

  • Execute within timelines and deliverables for the segment

Pricing and GM Management

  • Collects and analyzes account pricing and distribution for NWL and competitive brands

  • Understands retailer margin and pricing expectations

  • Analyzes and track potential impact of pricing exceptions on channel / region.

  • Review and validate financial analysis pertaining to line review strategies, pricing decisions, co-marketing activities etc.

New Product Launches

  • Serve as Trade Marketing/Sales Planning voice on the development of launch strategy

  • Serve as Regional/Canada voice in product development meetings with the US Brand Teams

  • Participate in the development of new item launch and training materials

  • Create category selling solutions for our customers

Integrated Business Process

  • Provide input for the monthly Demand Agreement Meetings during the IBP process to help to ensure forecast accuracy

  • Provide input into Long Term Capacity Planning

  • Work closely with supply chain to manage through SKU rationalization and disposition on E&O

Supervise Others: No



  • Bachelor’s degree in Business or related Marketing field from a regionally accredited college or university required.


  • Minimum of four (4) years of experience with a Consumer Product Group (CPG) company, Business to Business (B2B) sales, or durable goods company required.

  • Minimum of four (4) years of experience in trade management, channel management, brand management, insights, and sales within one or more of the above categories of companies required.

  • Demonstrated strong financial awareness required.

  • Minimum of intermediate level proficiency with MS Office Suite (Excel, Word, PowerPoint, and Outlook) required.


  • None

Preferred Qualifications:

  • Advanced proficiency with MS Office Suite (Excel, Word, PowerPoint, and Outlook) preferred.

  • Experience functioning within a strong matrix environment of a global enterprise highly preferred.


  • Technical Knowledge: Strong knowledge and understanding of product marketing principles across a variety of mediums

  • Strong Analytical Skills – Intermediate to Advanced proficiency with Excel.

  • Professional Presentation Skills – ability to use PowerPoint to develop fact based presentations.

  • Project management

  • Communication: Strong ability to clearly present information and ideas through a variety of mediums including verbal, written, and imagery, helping the audience understand and retain the message.

  • Innovation: Applies original thinking in approach to job responsibilities to improves processes, systems, products, and services. Generates new ideas and concepts, tries new approaches when problem solving or seeking ideas, and identifies approaches for completing work more effectively or efficiently.

  • Leadership: Leading change and being able to provide guidance in the midst of ambiguity.

  • Teamwork / Collaboration: Develops cooperation and cohesion in a group. Facilitates the feeling of belonging on the team, completion of team goals, and encourages open communication.

  • Interpersonal skills: Displays a positive, proactive work ethic and approach. Ability to work independently and on a team, displaying diplomacy in day-to-day interactions and working effectively with internal and external partners to Newell Brands and all its divisions.

  • Customer Focus: Offering internal and external customers a consistently great and relevant experience across all touchpoints making the consumer experience easy and effective.

  • Planning and Organization: Strong detail orientation, organizational skills, and time management. Ability to manage multiple competing priorities in a fast-paced environment to effectively meeting deadlines with efficiency and accuracy.

If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at 289-291-5600 at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.