VetJobs - The Leading Military Job Board

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

We are seeking a product marketing champion to join our Software Marketing & Communications team. We believe product marketing is a critical part of any marketing strategy. With best-in-class product marketers to position, message and launch a product, we will maximize our impact to the business to grow IBM's market share, supporting revenue growth for products that are core to IBM.

You will lead cross marketing and communications initiatives to accelerate the path to product marketing excellence by upskilling, training, and bringing in best practices to articulate the point of view of audiences we serve and creating the value proposition for in support of pipeline generation and new client acquisition for Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.

In this role, you will drive outcomes by operationalizing programs developed for cross-software initiatives and execute common strategies and governance plans for quality and consistency across software product marketers for them to connect differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Act as the product marketing discipline lead for software product marketers, providing guiding views on the Discipline by leveraging industry best practices including product marketing artifacts for our product marketers to:

• Identify opportunities, distinctive competencies, and positioning for IBM software products

• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings

• Act as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offerings

• Stay active in customer conversations at events or in the field and online

• This is a Hybrid role, attendance to the office is currently required only 3 times per week.

MCCJBID

BCRMCC_23

MCCPRODMKT

Required Technical and Professional Expertise

• Experience in Product or B2B Marketing

• Experience creating marketing business plans

• Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

• Experience working and communicating with groups of different backgrounds and skills to enable collaboration

• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change.

Preferred Technical and Professional Expertise

• Deep understanding of go-to-market strategies

• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

• Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)#LI-Hybrid

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.