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Manager, Strategic Marketing, Sporting Goods (1535)

• Title:Manager, Strategic Marketing, Sporting Goods

• Group Company: Mitsubishi Chemical America

• Location:Carlsbad, CA

• Employment Type:Full time

Group Company:

• Mitsubishi Chemical America

Mitsubishi Chemical America (MCA) , one of 4 regional headquarters established by parent company Mitsubishi Chemical Corporation, includes 20 group companies in North and South America. The formation of this regional headquarters on April 1, 2017 has provided the organization and infrastructure needed for us to realize synergies, within regions and globally, among the vast network of Mitsubishi Chemical companies. MCA and the group companies represent decades of knowledge and experience across numerous industrial and technological industries, with over 4,000 employees in 4 different countries.

The origin of Mitsubishi goes back to 1870, when the founder, Yataro Iwasaki, started a shipping firm with three aging steamships. Yataro’s brother, son and nephew expanded the business into various fields during their respective terms as president and set the foundation of the Mitsubishi companies. After WWII, the original Mitsubishi organization was disbanded to become independent companies as they are today.

Job Purpose

The Strategic Marketing Manager of Global Market Segment is responsible for developing and executing marketing strategies specifically tailored to the Sporting Goods market segment. The primary objective is to drive market growth, increase brand relevance, and achieve strategic goals within these segments.

This position works with the Global Sporting Goods team to design, develop, and launch new products and programs for distribution throughout our network of authorized Distributors and Dealers Globally. Responsibilities include working with both Mitsubishi Chemical and ALDILA brands, Developing and managing Marketing Programs and Materials Development to drive sales, managing Ad Agency activities, Web Agency activities, Social Media Agency activities leading press & media outreach. The Strategic Marketing Manager is also responsible for monitoring brand messaging and online discussion boards and interfacing with outside agencies, vendors, and end consumers to advance key brand objectives and ensure project completion.

Principal Accountabilities

This position is a hybrid role working from our Carlsbad, CA office as well as home each week. We are currently considering candidates within the Carlsbad, CA area.

• Responsible for all aspects of marketing, across all areas with a focus on driving sales through marketing programs and initiatives.

• Development, documentation, and execution of strategy and positioning for all new products. Overseeing all new products to be launched in the coming year for both the USA and Asia Markets.

• Participate in cross-functional teams from the USA and Japan offices to understand and document specific product performance and performance characteristics for launch materials.

• Provide product training assets and documents for global retail partners.

• Oversee our Ad Agency and their team.

• Oversee our Web Agency and their staff to maintain both websites.

• Coordinate all Media and Media Partners.

• Document, track, and coordinate our advertising and promotions plan annually.

• Develop and execute all activities needed to attend global tradeshows and sales meetings.

• Develop “English” based documents for all products to support the Japan Team.

• Participate in regular management meetings with MCA GOLF, INC management team (Carlsbad), and Mitsubishi Chemical management team (Japan) related to Sales, Marketing, and Product Development.

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Knowledge / Skills / Experience

• Bachelor's degree in marketing or a related field or education plus experience required (IE: Associate's degree and 5 years of sporting goods marketing experience).

• 5+ years of golf industry marketing experience or equivalent sporting goods industry marketing experience with golfing as a major hobby required.

• Proficiency in budget management and strategic planning.

• Strong analytical, communication, project management, and personal skills.

• Ability to prioritize and summarize information in report form.

• Expertise in Word, Excel, Outlook, and Adobe Creative Suite required.

Pay Transparency (complete highlighted sections)

• The salary range for this position is $101,000-$126,200. Factors such as the scope and responsibilities of the position, the candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence the base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state) if authorization is granted to work outside of the location listed in this posting.

• Competitive Benefits

• Benefits begin on DAY 1!

• Employee Assistance Programs

• Curated Self-Paced Learning & Development Programs for all Employees.

EEO Statement

Mitsubishi Chemical Corporation values diversity in the workplace, is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally recognized protected basis under applicable law.

Applicants with disabilities may be entitled to a reasonable accommodation under the Americans with Disabilities Act and/or other applicable laws. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition.