Job Information
Cedar Rapids Community School District Brand Messenger Specialist in Cedar Rapids, Iowa
Brand Messenger Specialist JobID: 12591
Position Type:
Specialist/Supervisor/Technician/ Specialist
Date Posted:
4/23/2024
Location:
ELSC
Date Available:
ASAP
Brand Messenger Specialist
Reports: Director of Brand Communications
Cedar Rapids Community School District seeks a Brand Messenger Specialist to join our team. The Brand Messenger Specialist conveys compelling narratives and brand stories that inspire and engage our audience. In this position, you will create written content aligning with the district's mission and values.
The successful candidate will have a passion for storytelling and the ability to create narratives that resonate with our audiences. You will collaborate with other communications and marketing team members to create content showcasing the district's unique value proposition. You should have experience writing for various audiences and purposes (narrative, informational, persuasion, descriptive, and technical).
If you are passionate about storytelling and education, we encourage you to apply for this exciting opportunity.
Key Brand Messenger Specialist responsibilities include:
Develop a world-class internal and external relations strategy, seeking high-level placements in print, broadcast, and online media to increase CRCSD’s visibility.
Build connections with media and critical journalists through various channels, from traditional to digital and social.
Ensure our internal and public relations efforts serve to achieve immediate and long-term goals
Forecast news cycles and identify areas of trending public interest.
Understand the competitive landscape, staying ahead of threats to our brand image.
Establish a media relations plan with actionable strategies for high-level placements.
Additional Responsibilities include:
Evaluate and establish the internal and public relations plan and strategy.
Engage with the marketing department to ensure that CRCSD’s campaigns are aligned with all district strategic goals and relevant plans for growth and new opportunities.
Leverage existing media relationships, including broadcast, traditional, and online, to land prominent placements.
Pitch new ideas and amplify content and social concepts to propel brand awareness while representing the brand voice and staying consistent with current trends and media opportunities.
Write timely press releases and media kits and collaborate with the data and creative marketing teams for proactive and regular communication.
Our ideal Brand Messenger Specialist checks these boxes:
Bachelor's degree in public relations, marketing, or advertising
Exceptional writing and editing skills
Knowledge of traditional and digital media and social media
Excellent communication and organizational skills
Qualifications and Required Skills:
Proven work experience as a content creator
Creative minded with an ability to conceive interesting ideas for new content
Demonstrate portfolio of written material
Demonstrate documented immersion in social media and in-depth knowledge of social media best practices
Working knowledge of SEO best practices and digital analytics
Basic knowledge of content management systems and customer relationship management
Excellent researching and interviewing skills
Ability to follow deadlines and fact-check information
Enthusiastic approach to working collaboratively with team members
Degree in communications, journalism, English or a similar field
Desired, but not required: basic graphic design skills
Proposed salary range: $55,000 - $60,000
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to stand; walk; use hands and fingers to handle and/or feel objects, tools or controls; talk and hear. The employee frequently must squat, stoop or kneel, reach above the head and forward 0 -24 inches and on occasion up to 36 inches. The employee continuously uses hand strength to grasp items. The employee will frequently bend or twist at the neck and trunk more than the average person while performing the duties of this job. The employee must frequently lift and/or move up to 50 pounds 0 - 12 feet and occasionally up to 20 feet, such as instructional materials, equipment, desks, chairs, and boxes. The employee will sometimes push/pull items such as tables and carts. Specific vision abilities required by this job include close vision, color vision and the ability to adjust focus while conducting classes or working with computers, written materials, reports, assessment data, etc.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet. The position requires the commitment of professional working hours that may require the employee to extend beyond a typical 8:00 a.m. to 4:00 p.m. workday. The employee will frequently work in different areas of the district including in/at desks, on or near the floor, standing, in movement while instructing or assisting others, etc. The employee will usually work in indoor temperatures.
The information contained in this job description is in compliance with the American with Disabilities Act (A.D.A) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individual holding this position and additional duties may be assigned.
The Cedar Rapids Community School District is an Equal Opportunity Employer. The district does not discriminate on the basis of race, creed, color, gender, national origin, religion, age, marital status, sexual orientation, veteran status, or disability.
Federal law obligates an employer to provide reasonable accommodation(s) for the known disabilities of applicants, unless doing so would pose an undue hardship on the employer. If you or someone you know requires accommodation in the hiring process, contact Human Resources at 319-558-2747