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Coca-Cola Consolidated Digital Campaign Specialist - Charlotte, NC in Charlotte, North Carolina


Auto req ID:



Coca-Cola Consolidated

Job Code:

Manufacturing Manufacturing

Job Description:

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers . If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.

Charlotte, NC, US, 28211

Requisition ID: 196026

Posting Locations: Charlotte

Our Secret Ingredient is our Teammates.

We offer great rewards, competitive pay, career advancement and growth opportunities.

Full Time Teammates are also eligible for:

Paid Training

Paid Time Off plus paid holidays

401(k) with Company matching on a dollar-for-dollar basis

Employee Stock Purchase Plan (ESPP)

Group Health Insurance – Medical, Dental, Vision & Disability

Basic and Supplemental Life Insurance

Refresh and Grow your Career with Us!

Job Overview

The Digital Campaign Specialist will be responsible for designing and implementing complex marketing automation solutions utilizing the Salesforce Marketing Cloud platform. The successful candidate will be a subject matter expert in Marketing Cloud, with a strong technical background and the ability to work across cross-functional teams.

Duties & Responsibilities

Gather requirements, design, develop and configure customer-centric journeys that bring to life marketing strategies that drive customer acquisition, engagement and retention

Creating dynamic and segmented marketing campaigns using AMPscript and SQL expertise

Build automations for marketing, analysis, and system maintenance using SQL knowledge

Maintain and optimize SFMC for peak performance and data integrity

Lead technical implementation of campaigns that align to our marketing and selling strategies, ensuring that solutions are aligned with business requirements and platform best practices

Stay up to date with new Salesforce Marketing Cloud features and technologies, and assess their impact on existing solutions

Position Title:

Digital Campaign Specialist - Charlotte, NC

Job Category:


Minimum Education Required:




Additional Qualifications/Responsibilities:

Knowledge, Skills, & Abilities

Understanding of Marketing Cloud architecture and data models, including Journey Builder and Email Studio

Excellent communication and presentation skills, with the ability to translate complex technical concepts into clear and concise messaging for non-technical stakeholders

Minimum Qualifications

Bachelor’s degree with 1 through up to 3 years of relevant experience

Preferred Qualifications

Bachelor’s degree preferably in business administration, marketing, computer science, and/or related field

Salesforce Marketing Cloud certifications, including Marketing Cloud Consultant, Email Specialist, and Developer, are preferred

Work Environment

Office environment


North Carolina