Job Information
Continental Product Marketing Specialist in Ciudad de México, Mexico
Continental develops cutting-edge technologies and services for the sustainable and networked mobility of people and goods. Founded in 1871, the company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of 39.4 billion euros and currently employs around 200,000 people in 57 countries and markets.
Identify and ensure needs of the region regarding products offered by the company for TT, Retread and Digital Solutions.
Manage a product portfolio to streamline production and inventory planning.
Develop:
New products and launch them on market according to identified needs.
Training strategy for distributors and internal personnel to increase their knowledge in product, performance, technologies, segmentation and negotiation.
Support material, programs and tools that promote commercialization of products.
Strategies that ensure the growth of brand recognition.
Bachelor's Degree
Advanced English
Experience:
2 or + years in Marketing
Knowledge
Product: Tires (desirable)
Product Life Cycle Management
Brand Strategy and Positioning
Business Plan Preparation
Data-requirements gathering, validation and analysis
KPI Management
Skills
Analytical and problem solving
Presentation
At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.
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