Job Information
Nexstar Media Group Digital Content Producer in Dallas, Texas
KDAF CW33 Dallas/Ft. Worth, Market #5 seeks an experienced Digital Content Producer to create content for our world of online content. You’ll be given day-to-day control over creating FUN lifestyle online content in the 5th largest market in the country.
This role is responsible for updating our local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report evergreen, fun, lifestyle-driven content. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
You will work directly with the Digital Executive Producer along with the Creative Services Director and the entire content team at KDAF/CW33 to produce fun, lifestyle content on your own and alongside our upbeat shows over the air.
KDAF is owned by Nexstar Media Group and is located in the home market of the largest local broadcasting company in the United States. Nexstar is one of the world’s leading diversified media companies.
Position Responsibilities
Write, edit, and curate a daily, steady stream of interesting web content that is packaged and promoted in a way that generates engagement and repeat site visitation
Excellent at writing headlines that grow audience and engagement
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Work alongside the content team and sales to build webpages to promote offerings from clients we cover on our lifestyle shows
Communicate with the sales team on opportunities with clients to expand on possibility to further use our services
Monitor all forms of media (print, TV, digital, blogs and social) and always be on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow a local audience
Build positive working relationships with broadcast staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Skills & Requirements
Promote and distribute news content on CW33 social media
Knowledge of SEO best practices and AP Style
Web design (Homepage, Articles, Custom HTML, etc.)
Great communication skills with those in and outside our organization
Enjoys working with a creative foot forward
Experience in digital content and journalism
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Capable of researching, interviewing, and writing original news articles
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Regularly meets measurements of success
Software Requirements:
Video editing software including Premiere Pro; After Effects or Adobe Express experience a plus
Wordpress experience
Design software including Adobe Creative Cloud or Canva a plus
Understanding of Adobe Analytics and Chartbeat experience a plus
Complete duties as assigned Education Requirements:
- Bachelor’s degree in Journalism or Mass Communications or related field, or an equivalent combination of education and work-related experience
EEO Statement:Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.