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Builders FirstSource Field Marketing Manager in Dallas, Texas

Field Marketing Manager

Corp Dallas - 2001 Bryan Street Suite 1600 (75201), 2001 Bryan Street, Dallas, Texas, United States of America ‚óŹ Rapid City, SD, USAReq #26053

Thursday, June 23, 2022

Builders FirstSource - Marketing Manager

Job Overview

The marketing manager will play an integral role in supporting numerous Builders FirstSource locations for their individual marketing needs with the alignment of a regional marketing strategy. This role works in conjunction with the marketing director to develop, implement, execute and refine marketing and advertising strategies with the objective of business development and increased brand penetration within the markets we serve and emerging markets.

Objectives of this Role:

Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing new business opportunities and brand awareness. Create internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation and brand penetration. Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed. Document process procedures and process flow, recommending any changes to make processes more efficient. Analyze qualitative and quantitative data to continually optimize marketing strategies.

Daily and Monthly Responsibilities

Assist with the development and distribution of marketing materials and programs, including, but not limited to, sales collateral, promotional programs, new product launches, loyalty programs, internet and intranet content and presentations. Coordinate the logistics of tradeshows and other related marketing events by working with the Market/Location leadership team, design team and other external vendors as required.Develop, implement, and track marketing programs including social media activity, website content management, online reputation, and search engine optimization (SEO). Collaborate with internal teams to develop, execute and monitor strategic marketing initiatives in alignment with regional objectives. Produce and manage content for regional company website, blog and social media outlets. Requires capturing, editing and posting photo, video and audio content. Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns. Conduct market and competition research to identify new marketing and advertising opportunities. In accordance with brand guidelines, develop and create marketing materials such as flyers, posters, banners, videos, and more. Write, proofread, and edit creative and technical content across different mediums.Working with vendors, such as marketing firms and agencies, promotional groups, graphic designers, printers and industry associations to ensure timely completion of marketing projects. Cultivating strong partnerships with product manufacturers and developing unified marketing programs to achieve mutual objectives and maximize return on investment.

Qualifications for Marketing Manager

Bachelor's degree in marketing, business administration, communications, graphic design, or a related field. 5-7 years of direct experience in marketing. Strong knowledge of various marketing and analytics tools such as Sprout Social, Google Analytics, Google Ads, Facebook Ads and more. Proficient in Adobe Creative suite, especially Adobe Lightroom and/or Photoshop, Adobe Spark, and video editing software. Excellent analytical skills with the ability to turn data insights into action. Exceptional written and verbal communication skills. Skilled in writing and editing content with high attention to detail. Strong prioritization, organization, and project management skills. Self-motivated and willing to demonstrate independent initiative for maximum productivity. Ability to travel 25%- 35% of the time.

Preferred Qualifications

Knowledge of building industry, building materials and building processes.

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment

without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: ADA.Accommodation@bldr.com. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

#BFSMarketing

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: ADA.Accommodation@bldr.com . Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

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Other details

  • Job FamilySLSMKT

  • Pay TypeSalary

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  • Corp Dallas - 2001 Bryan Street Suite 1600 (75201), 2001 Bryan Street, Dallas, Texas, United States of America

  • Rapid City, SD, USA

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