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Rock Family of Companies Director, Executive Social Media in Detroit, Michigan

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

RKT Holdings is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies® . We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we’ll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you’ll need to succeed, no matter what stage you’re at in your career. You’ll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Companies has to offer!

Minimum Qualifications

  • Bachelor's degree in marketing, communications, business administration or related field

  • 6 years in social media management, with a focus on executive branding and corporate communications

  • 2 years in a leadership role and experience managing a team of social media professionals

  • Experience in social strategy, planning, copywriting, posting, analytics and strategy adjustment

  • Strong understanding of social media platforms, analytics tools and content management systems

  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences

  • Strategic thinker with the ability to translate business objectives into actionable social media strategies

  • Strong analytical and problem-solving abilities, with a keen attention to detail

  • Ability to implement strategies to use social media for executive positioning - enhancing visibility, credibility and influence of organizational leaders within target markets and industries

  • Experience in crisis management and reputation management

  • Proven skills in social media copywriting and/or visual design, ensuring compelling and impactful messaging

  • Knowledge of search engine optimization (SEO), keyword research and Google Analytics

  • Proven ability to grow followers on social media, expanding both brand and personal audiences

  • Experience working with Senior Executives on sustained programs and campaigns with demonstrable positive outcomes

Job Summary

As the Director, Executive Social Media, you'll be responsible for crafting and executing social media strategies tailored to enhance the online presence and reputation of executives and brand. You'll work closely with top-level leadership to align social media efforts with organizational goals and objectives, while managing the social media response team. You'll oversee the development of compelling content, managing social media platforms and monitoring online engagement to ensure alignment with the executives' personal branding and company values.


  • Collaborate with leaders and key stakeholders to formulate social media strategies aligned with organizational objectives and the personal branding goals of each executive

  • Lead a team of social media professionals to translate strategic objectives into engaging and relevant social media content for executives’ profiles, including posts, articles, videos and other multimedia content

  • Develop robust social media crisis management systems, including escalation procedures, response development and processes for ongoing monitoring and reporting to senior leadership

  • Collaborate with senior leadership to ensure social media accounts across various platforms are compelling and consistent with messaging and brand representation

  • Monitor senior leadership’s social media channels

  • Collaborate with communications team to determine the right events and speaking engagements for senior leader participation

  • Work with other design and marketing leaders as needed to develop, implement and execute social media campaigns to support a wide variety of marketing initiatives, including brand awareness, lead generation and sponsorships

  • Conduct regular audits and analyses of executives' online presence, track key metrics and provide insights to optimize performance and enhance brand reputation

  • Stay abreast of industry trends, best practices and emerging technologies in social media marketing to continuously enhance strategies and tactics

  • Champion the value of social media within the organization, educating and engaging senior leadership to expand brand reach

  • Develop knowledge of the city of Detroit, including its history, its neighborhoods and the recent developments in order to deliver authentic social messages

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks ( .

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.


This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. 

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at

We use world-class recruiting and talent management teams to help each member organization recruit the best and brightest. If you’re looking for the next step in your career, you’ve come to the right place.