Job Information
Zynex Medical Corporate Sales & Marketing Specialist in Englewood, Colorado
Assist the Corporate Sales & Marketing Manager with marketing innovation, branding, market research and analysis, and relationship and marketing development among sales representatives in the field. Create a marketing strategy in connection with new product development and implementation and communicate new product information to appropriate internal departments for a successful new product launch. Use InDesign, Photoshop, Illustrator and Publisher to customize and brand existing marketing materials with new content information as well as aesthetic designs and to maintain and improve the Zynex online store and catalog offerings.
Assist with Professional Sales (e.g. NeuroMove device to stroke rehabilitation facilities: NexWave or other professional purchases of devices by clinics for clinic use-only (not resale).
Manage timely responses to Demo Tracking and Demo Requests for approval from Territory Managers. Coordinate return of demo units upon rep termination.
Research social media communication strategies and create social media posts and responses. Ensure that design of social media platforms represents overall marketing strategy. Conduct SEO Research for the website and online store and implement this research to enhance site flow. Conduct market research regarding product supply and demand, competitor companies and potential margins for products. Use data to present marketing strategies to manager for the launch of new products. Train sales representatives on the product and use InDesign, Premier Pro, and Photoshop to create videos and designs to support the product launch Maintain sales and marketing dashboard for the company, which will house current sales standings as well as a marketing calendar with important company dates/events. Based on product and market knowledge and research, combined with feedback from sales representatives, identify marketing materials that could be added to the existing portfolio to assist sales reps in the field. Support continual maintenance of the sales targets and forecast including delivering quarterly targets to the territory managers and RSMs. Coordinate with HR on any documentation needed for seamless performance management process. Use InDesign, Photoshop, and Illustrator to create the design, layout and content for innovative marketing materials for existing and new products, as well as Zynex medical boxes and bags used to ship materials to sales representatives in the field.
Bachelor s in business administration, marketing, or related. Experience or education must include working or theoretical knowledge of: marketing data analytics; Microsoft Office; Microsoft Dynamics GP; Trello marketing software; Adobe InDesign; Illustrator; and Premier Pro; Publisher and