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Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. The Disney+ Programming and Content Curation team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

Job Summary:

The Manager, Content Programming will guide the engagement strategy for Disney+ pre-stream content promos. The role will be the central cross-functional liaison for internal teams with a focus on driving the development and workflow for Disney+ pre-stream content promos. Day-to-day management will include calendaring, title prioritization, building, publishing, long-lead planning, data analysis, and creative readiness. This person will collaborate with Content Analytics to craft data-driven solutions to maximize engagement.

Responsibilities and Duties of the Role:

• Responsible for Disney+ pre-stream content promos management and execution

• Define and manage promo strategies and optimization

• Develop and maintain workflow processes for the content promos ecosystem

• Create high-impact, curated programming strategies that promote TWDC brands and franchises

• Communicate campaign plans and recaps to internal teams and cross-functional partners

• Assist with day-to-day framework management, communication workflow with global teams, campaign calendars, and content programming tools

• Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions

• Act as trusted knowledge source for internal business partners around Disney+ content promos and day-to-day operations

• Partner with TWDC marketing and global programming teams to ensure all priorities are coordinated appropriately

• Utilize CMS, data, and other tools (Excel, Google Workspace, etc.) to support day-to-day responsibilities

• Help identify and champion content programming framework improvements based on quantitative and strategic inputs

• Leverage market and behavior data, audience research to drive data and analytics that determine effective programming strategies

Required Education, Experience/Skills/Training:

• Bachelors degree minimum

• 7+ years experience working within the Entertainment industry. International content experience a plus.

• 1+ years experience managing direct reports

Qualifications

• Able to build strong relationships and work seamlessly across a large organization

• Excellent communicator, collaborator, and time-manager with meticulous attention to detail

• Superior organizational and prioritization skills; ability to balance multiple projects at once with dedication to quality

• Experience with content management systems, data, and other tools (Excel, Google Workspace, etc.) to help operationalize and execute day-to-day responsibilities

• Able to be nimble and adapt quickly to new technologies and processes

• Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow

• Team player with a strong work ethic and high level of confidentiality

• Must be open to thinking outside of traditional models

• Well-developed written and verbal communications skills. Demonstrated ability to communicate effectively

• Advanced data literacy

• Demonstrated ability to thrive working in an extremely fast-paced environment

• Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters

• Real passion for and knowledge of streaming services and entertainment

The hiring range for this position in CA is $102,000.00 to $136,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job ID: 10066668

Location: Glendale,California

Job Posting Company: Disney Direct to Consumer

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.