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412656BR

Auto req ID:

412656BR

Company:

Acuity Brands

Job Code:

HumanResources HumanResources

Job Description:

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers . If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps.

NOTE: Employer will consider a remote location for this position in CONUS and Hawaii, but the following states are excluded for remote positions: Alaska, Kentucky, Maine, Maryland, Missouri, Nebraska, Oregon.

The Brand and Product Marketing Manager for DLN - SensorSwitch™, reporting to the Director of Marketing for DLN, is responsible for creating and assessing the brand and product positioning messages including audience-based communications, promotional programs, and product releases.

The Brand and Product Marketing Manager is a curious, productivity-oriented individual with strong project management skills, who leverages data, research, understanding and collaboration to formulate recommendations and drive action plans to on-point messaging, on-time delivery, and on-budget. He/She/They can articulate brand and product value consistently, through asset creation and communication tactics. He/She/They will deliver on company, team, and personal performance objectives by collaborating with marketing, product management, sales and other departments as required

Key Tasks & Responsibilities (Essential Functions)

Brand and Product Marketing

• Understand and convey brand and product objectives within the lighting controls segment.

• Manage brand positioning statements and guidelines, to ensure value is communicated to all audiences and highlight end user focus.

• Execute the product communication launch process, and manage project to delivery of owned, organic, and paid tactics.

• Assess all related brand and product assets, and execute coordinated updates as required - website, sales enablement tools, and communication tools.

• Gather input and alignment on messaging to complete the annual calendar of content. Execute all associated owned, organic, and paid tactics.

• Collaborate on channel programs and related assets, including merchandising.

• Source opportunities and support sales or product management to ensure brand is correctly represented at events, sponsorships.

• Conduct interviews and gather input to create project references, testimonials, case studies and thought leadership.

• Leverage Key Performance Indicators, VOC, market research to identify opportunities and performance enhancements.

Team Engagement

• Participate, report out and engage in business unit and matrix partner meetings and share with DLN marketing team.

• Support and possibly lead initiatives for the team or as required by the organization.

• Identify opportunities for team productivity improvements.

The range for this position is $59,700.00 to $134,100.00. Placement within this range may vary, depending on the applicant’s experience and geographic location.

Position Title:

Marketing Manager - B2B Experience Required - Remote

Job Category:

Marketing

Minimum Education Required:

High School/GED

Certificates/Security Clearances/Other:

City*:

United States

Additional Qualifications/Responsibilities:

Skills and Minimum Experience Required

• Bachelor’s degree in marketing or communications is preferred.

• 3-5 years proven experience of B2B marketing.

• Ability to prioritize and multitask, detailed oriented.

• Leverage project management skills to effectively communicate and collaborate.

• Utilize and stay up to date on marketing best practices.

• Excellent written and verbal communication skills

Physical Requirements

• Light work

Travel Requirements

• 1-20%

State*:

N/A