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Job Description :

Luxury Sales Representative

Location: Frankfurt am Main

German and English: fluently spoken and written

With an industry-leading portfolio that includes Johnnie Walker Blue Label, Talisker, Singleton, Tanqueray TEN gin, Zacapa Rum, Cîroc vodka, Don Julio Tequila, Diageo is the #1 Luxury spirits player in Northern Europe. As premiumisation keeps driving the spirits category growth, we have a bold ambition to double our Luxury business in the next 5 years.

About the Role

In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values.

As a Sales Representative for our luxury portfolio, you:

• Possess a strong knowledge of brand and production processes and sell the history and heritage of the luxury brands you represent.

• Are well-connected within the German bartending and gastronomy scene, with knowledge of Whisky Specialist Store spirits industry and retail businesses, and you have a proven track record of building brands in this trend-leading space.

• Have a high affinity for luxury brands and an in-depth understanding of the luxury consumer and how to engage with them.

• Can establish and keep excellent relationships with key influencers in the industry and beyond, and you know the best places to go.

• Become the first point of contact to learn more about upcoming trends or in-depth knowledge about spirits and the industry.

• Engage with decision-makers of the On-Trade and Off-Trade network to ensure the perfect execution in our outlet universe.

Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.

Accountabilities

• Selling high-end products which are expensive and exclusive to a niche market.

• Accountable for the commercial outcome for around 60-80 premium customers like Restaurants, Bars, Whisky Specialist Stores, Wholesale-, and Retail- Partners.

• Lead Diageo distribution, activation, promotion, and innovation agenda, particularly for the Luxury portfolio in the leading outlet universe.

• Ensure our brands are available and have the perfect visibility in back bars, menus and on shelf.

• Negotiate and create contracts with our gastronomy partners to ensure brilliant execution.

• Set high-quality standards to represent our brands to consumers and ensure that our customers are adopting the highest standards.

• Develop profitable social event programs while partnering with our customers making sure these are reflected in commercial agreements.

• You engage with high-profile customers within a niche market to ensure we create brand awareness.

• You ensure that your work and all initiatives are tracked in our CRM tool.

Our Offer

• An inclusive company culture that puts employees and their development first

• 30 days of vacation

• A competitive salary with bonus and many benefits that suit your lifestyle

• An industry leading parental leave policy

• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2023-06-30

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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