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Abbott Marketing Manager (Digital) in Ho Chi Minh City, Vietnam

  • Planning, managing, and executing strategies/programs for portfolio of brand.

  • Positioning portfolio to meet changing needs of markets, consumers, and business objectives.

  • Developing short and long term strategic insights and opportunities from trend drivers and analyses.

  • Establishing strategies for creation of line extensions and new products.

  • Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets.

  • Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance.

  • Interpret research findings and draw appropriate insight based on the results.

  • Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content.

  • Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches.

  • Monitor and report on the productivity of marketing plans and projects.

  • Prepare budgets, reports and forecasts in a timely manner.

  • Participate in annual budget Plan/ Update cycle

  • Achieve forecast accuracy and new products launch KPI targets.

  • Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.

  • Review complaints and suggestions relating to assigned products and develop action plans to address them.

  • Support Business Excellence re-certification and sustain business excellence standards.

  • Effectively communicate with cross-functional teams, upwards and downwards.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email