Job Information
Abbott Assistant Digital Marketing Manager in Hong Kong, China
Main Responsibilities:
Responsible for the strategic execution of overall digital strategy and be the subject matter expert in leading all spectrum of digital and ensure direction of content and media are in line with business objectives
Responsible for developing consumer content for digital and social platforms in accordance with the brand story / strategy.
Responsible for a continuous supply of new, dynamic, and compelling digital content to ensure excellent UX/UI, and with measurement for optimization
Coordinate with creative & digital agencies to execute the digital advertising and consumer activation and engagement campaigns
Stay ahead of industry trends, emerging technologies, and best practices to bring innovation and a competitive edge to our digital marketing strategies
Work closely with cross-functional team to ensure excellent UX/UI across digital touchpoints/ journey
Be the data-driven expert by analyzing digital KPIs and translate into actionable insights to shape tailed digital activities
Lead the development of data-driven omni-channel, branded and unbranded content for use across digital channels
Analyze competitive landscape and identify insights and opportunities in the digital space
Execute and ensure all processes are in place for digital materials in accordance with company and legal requirements
Skills & Experience Required:
Degree holder in Marketing, Information Technology, e-Commerce, or related discipline
Minimum 4 years’ relevant experiences in digital marketing or digital agencies in HK/China
Strong expertise with adserving, digital tracking, attribution modeling, analytical suites (DoubleClick, Google Analytics, Adobe Analytics, etc.)
Very strong data management and analytics expertise
Knowledge with Google AdWords / Facebook Advertising/PPC, SEO/SEM, Social Listening
Ability to turn data into marketing intelligence and action-oriented analysis Knowledge in digital analytical tools e.g. Google Analytics
Team player. Proactive, energetic and analytical with good business acumen
Effective negotiation and collaboration with stakeholders, managing differing priorities, personalities, styles, etc.
Excellent project management skills and are attentive to details
Excellent command of written and spoken English and Cantonese. Mandarin is an advantage
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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