VetJobs - The Leading Military Job Board

At Houston Methodist, the Copywriter position is responsible for producing clear, concise and engaging content for assigned marketing initiatives- including the main website, print media, email campaigns, blog posts, social media and print/digital ads. This position translates health care information into understandable, every day, engaging language with a focus on compelling stories about the individuals who deliver and receive care each day. The Copywriter position creates writing that is enriching, useful and meaningful to the intended audience. This position delivers sharp headlines and strong copy.

PEOPLE ESSENTIAL FUNCTIONS

• Works closely with subject matter experts to develop strong, clear and concise writing that appeals to the intended audience and champions the Houston Methodist brand.

• Collaborates with designers to develop effective content across print or digital channels and formats.

SERVICE ESSENTIAL FUNCTIONS

• Develops concepts and content for a wide variety of projects, including but not limited to print media, social media, email, display advertising, webpage copy, white papers, case studies and video scripts.

• Collaborates with wider marketing team and stakeholders throughout the organization to conceptualize, develop and/or revise content that meets expressed strategic goals.

• Understands consumer personas and develops content aligned to each stage of the patient/caregiver journey.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Ensures writing is consistent in quality, tone, and style.

• Meets writing and content development deadlines to ensure quick turnarounds in a fast-paced, rapidly changing environment.

• Acts as a brand steward, ensuring all messaging and copy is within brand voice and editorial guidelines.

FINANCE ESSENTIAL FUNCTIONS

• Updates existing content to improve value to the consumer.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Continuously applies learnings and best practices to improve efficiency of content development and deployment process.

• Keeps up with best practices in print/digital user experience and content marketing, sharing relevant ideas with the team and implementing where appropriate.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION

• Bachelor's degree in Communication, English, Journalism, or related field

WORK EXPERIENCE

• Four years in a professional copywriting role

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Ability to work closely with graphic designers to ensure a strong integration of copy and concept

• Demonstrated effective verbal, written, and interpersonal communication skills

• Ability to work both independently of and cooperatively with team members

• A thorough knowledge of contemporary editorial and web practices

• Ability to manage multiple projects simultaneously in a fast-paced environment

• Proficiency with Microsoft office applications and Adobe Creative Suite and other desktop publishing apps

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No

• Scrubs No

• Business professional Yes

• Other (department approved) No

ON-CALL*

*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL

Travel specifications may vary by department

• May require travel within the Houston Metropolitan area Yes

• May require travel outside Houston Metropolitan area No

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. Houston Methodist consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston area. Houston Methodist also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, Houston Methodist employs more than 27,000 employees and is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide high quality patient care.

Houston Methodist is an equal opportunity employer inclusive of women, minorities, disabled persons and veterans.

Equal Employment Opportunity

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.