Job Information
University of Houston - Clear Lake Graduate Enrollment Management Counselor in Houston, Texas
Graduate Enrollment Management Counselor
Description
The Graduate Enrollment Management Counselor is responsible for recruiting and counseling prospects, inquiries and applicants for the graduate programs. This position manages the prospect and/or inquiry through the funnel by developing strategies and communication plans. Serves as the liaison between the college and the student as well as the university and targeted companies. Participates in the development of the graduate recruitment plan with the colleges.
Duties:
Plans and implements graduate recruitment plans, including specific strategies and tactics, for a designated academic college. Leverages the CRM and SIS to manage assigned territory using data to track prospect/inquiry progress through the enrollment funnel for each academic term.
Works in conjunction with the Associate Director of Enrollment Communication to develop communication and marketing plans and strategies (including telephone calls, emails, digital ads, social media, web, print, etc.) based on in-depth knowledge of targeted audiences and program details to build enrollment funnel and increase yield at each stage of the funnel.
Reviews qualifying data and runs queries as needed to make strategic decisions on moving graduate students through the enrollment funnel. Provides monthly funnel reports to the Executive Director of Recruitment and Admissions and the Assistant Vice President of Enrollment Management for designated college. Develops and implements lead generation plan to build the graduate enrollment funnel.
Serves as the admissions lead on the graduate-level between faculty, staff, Associate Dean, and Dean in a designated academic college. Builds and maintains strong working relationships with academic advisors, program coordinators, chairs, directors, and academic leaders in academic college. Works collaboratively with academic college leadership to develop and implement recruitment plans for each academic program at the graduate-level. This includes regular updates and meetings with academic college.
Assists with the day-to-day activities of office operations, policies and procedures. Provides enrollment counseling and presentations to prospective students during individual appointments, on-campus and off-campus events. Travels to targeted feeder universities and graduate college fairs. Incorporates targeted corporate/workforce outreach into recruitment strategies. Serves as corporate liaison between targeted companies and UHCL. Meets with appropriate company staff to market UHCL programs to market UHCL programs to increase enrollment and develop new educational partnerships.
Supports all areas within enrollment management to meet institutional enrollment goals. This includes the development and implementation of the Strategic Enrollment Master Plan (SEMP).
Qualifications
Required:
Master's degree in counseling, communications/marketing, higher education administration, management, or student service related area.
Minimum two years of experience in admissions, recruiting, college counseling, advising, or student services-related area.
Strong Power Point and Excel skills.
Ability to utilize CRM and SIS to effectively manage college territory.
Ability to develop rapport and establish relationships with college and organizational representatives.
Ability to effectively communicate written and verbally to interact with a broad range of clientele.
Must have a strong attention to detail when relaying information and developing communication as a large portion of the job is communicating to potential students.
Desired:
Experience collaborating with faculty, staff, and students to plan and implement programming.
Experience with SIS (PeopleSoft preferred) and CRM system (Campus Management preferred)
Experience working with professional students and adult learners.
Required Attachments by Candidate Resume, Cover Letter/Letter of Application
Notes to Applicant:
Full-time position with benefits. Criminal and motor background checks required. To apply, please complete the online application and attach a resume and a cover letter. Applications without the required documents will be disqualified.
Schedule: Full-time
Organization: C0067 ADMISSIONS