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Senior Product Marketing Manager - Sage Intacct

Job Description:

As a B2B Product Marketing Manager, have you successfully developed impactful value propositions focusing on customer challenges and solutions rather than product features? Does shaping messaging that speaks to the real challenges and goals of Financial Professionals (CFOs) at medium-sized businesses energize you?

Your Mission: develop the strategy, value propositions, messaging, content, and sales enablement, as well as advocacy to help expand Sage Intacct around the world. Your first key project will be to partner with your leader to implement new and impactful messaging focused on the CFO, covering the entire customer journey.

What will help you succeed? A non-linear, data-driven mindset will be essential in creating impactful value propositions prioritizing customer challenges and solutions rather than product features. Your strong writing skills will play a key role in crafting customer-focused copy that drives engagement and conversion. At the same time, your ability to work across cultures and borders will help you collaborate with cross-functional teams globally. A “get it done” attitude and a nimble, adaptable approach, much like a marketing consultant, are crucial as you navigate various projects and teams. A “move the needle” mindset, will empower you to identify high-impact opportunities and deliver meaningful results that grow the business

Who is Sage? Why Join Us?

Sage helps small to medium-sized businesses, the backbone of our economy, to knock down barriers and succeed with AI-powered accounting and financial management software. Knowing that 3.5M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing.

Sage Copilot for Sage Intacct:https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI

In addition to a comprehensive compensation package, you’ll have the opportunity to do the best work of your career, enhancing your skills at a global SaaS company. You’ll contribute to the continued growth of Sage Intacct, consistently voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused marketing teams that value creativity, boldness, and effectiveness. Enjoy a work environment grounded in values you can be proud of—Human, Trust, Bold—and give back to your community with support from our Sage Foundation, including 5 paid volunteering days each year.

Meet Your Team and Leader:

You'll join an immediate team of 2 other Senior PMMs within a large global product marketing organization. We pride ourselves on nurturing an environment of respect, trust, and open communication. You’ll thrive under the guidance of a leader, Director of Product Marketing, celebrated for his bold and innovative product marketing expertise, a commitment to knowledge sharing, and deep investment in each team member's development. You'll also appreciate his supportive and transparent communication.

Minimum Qualifications - Is This You?

• 5 years of B2B Product Marketing experience with a strong emphasis on solutions-focused messaging.

• You can provide impactful examples (work or personal, e.g. blog) of your impactful copywriting abilities.

• You have a start-up mentality and non-linear thinking - an ability to think outside the box enabling you to “move the needle” and continuously innovate.

• You are known for your effective communication skills with the ability to articulate your thoughts concisely and with simplicity to a global audience.

• You have a performance-focused and revenue-driven mindset, ensuring that your strategies and efforts consistently contribute to business growth and measurable results.

• You bring a resourceful, data-driven approach, using insights to influence outcomes.

• You can drive and adapt to change.

Location Requirement:

Hybrid; 2 days per week of in-office collaboration from our new North America Headquarters in Atlanta (619 Ponce, March 2025)

Key Responsibilities:

Key Responsibilities:

In collaboration with colleagues in marketing (industry, brand, campaigns, performance, partner, and customer), sales, customer success, and product management you’ll focus, support, and/or own:

• Strategy: Define and articulate a winning strategy for Sage Intacct through a verticalized and customer-driven approach targeting the CFO/COO/Chief People Officer, focused on achieving our ambition and growth targets.

• Value Proposition: Develop the positioning, value proposition, key audiences, pricing, tiering, and packaging for Sage Intacct focusing on understanding the market, meeting customer needs, and differentiating Sage Intacct's offering

• Messaging and Content: Develop effective messaging and content strategies tailored to specific vertical markets, ensuring that product marketing efforts are aligned with customer needs, product vision, and business goals

• Advocacy: Be the subject matter expert for Sage Intacct supporting both internal and external stakeholders to effectively build the knowledge and network of the solution.

• Expansion: Launch Sage Intacct into new regions and lead go-to-market planning to ensure efficient execution.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date

• Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)

• 5 days paid yearly to volunteer (through Sage Foundation)

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

What is it like to work at Sage?

Video:https://www.youtube.com/watch?v=h1-vs3zIpnc

#LI-CH1

Function:

Global Product Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/