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Synchrony AVP, Analytics - Digital Measurement in KETTERING, Ohio

Job Description:

Role Summary/Purpose:

This AVP, Digital Engagement Analytics role is part of strategic solutioning team that partners with agile, technology and marketing teams to design and develop digital measurement strategies, and, support teams with analysis and reports showcase values of key digital strategies. These measurement strategies are developed in-house and built based on Ensighten, Adobe Marketing Cloud and Google Analytics 360 principles. This role will design and create actionable insights by leveraging online/offline data, content management tools and 3rd party service providers.

We’re proud to offer you flexibility! This position is eligible to work remote, where you will work from home, and may require you to occasionally commute to one of our hubs for in person engagement activities such as team meetings, training and culture events. Remote candidates will be considered who live near any Synchrony hub including: Alpharetta, GA, Chicago, IL, Costa Mesa, CA, Stamford, CT, New York, NY, Altamonte Springs, FL, Charlotte, NC, Dayton, OH, St. Paul, MN or Phoenix, AZ.

Essential Responsibilities:

  • Agile Analytics individual contributor building measurement strategies to the digital feature/functions

  • Support about 3-4 agile teams working on digital platforms and data ingestion

  • Collaborate with Technology and UX teams to understand feature/platform

  • Design and develop measurement solutions, leveraging Adobe, GA360 and Analytical logs technologies

  • Create Analytical requirements or stories, convert business requirements to stories

  • Partner with agile and DAIT teams to implement analytics data solution

  • Perform quality checks and provide required sign off

  • Provide actionable insights to Business and Product team

  • Partner with Digital analytics product owner, business and platform teams to identify Critical, Primary and Secondary KPI’s to measure developing feature

  • Create 30-, 60- and 90-days actionable insights into the features/functions developed by agile teams

  • Showcase performance of the developed feature/function, backing the analytics data

  • Provide recommendations to improve conversation, identifying and reducing frictions in customer paths

  • Gatekeeper of all digital KPI’s related to functions developed and released by supported agile teams

  • Provide cross functional training around developed KPI and guide P&L teams with digital analysis/analytics

  • Responsible to data accuracy and integrity, for developed functions

  • Perform other duties and/or special projects as assigned


  • Bachelor's degree, OR high school diploma/GED and 7+ years analytics experience in digital, marketing, portfolio management and product development

  • 3+ years of progressive experience including:

  • 2+ years of experience in working with digital analytics platforms such Adobe Marketing cloud or Google Marketing Cloud

  • 1+ years of experience in SAS or Python or R studio and/or SQL and working knowledge of Data warehouse concepts

Desired Characteristics:

  • Analytics experience in digital, marketing, portfolio management and product development in credit card/consumer businesses

  • Experience in digital analytics stacks with exposure GA360 or Adobe or Firebase

  • Ability to solve business questions through quantitative approaches and translate to business insights

  • Experience with Tableau or other data visualization tool preferred

  • Experience with data clouds like Amazon AWS or BigQuery

  • Knowledge around across channel or device marketing attribution, exposure to attribution tools such Branch, AppsFlyer or Kochava

  • Demonstrate ability to manage complexity and multiple assignments with less supervision

  • Strong understanding in credit card industry, Marketing, financial P&L drivers

  • Excellent communication skill both verbal and written

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 60,000.00 - 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

Job Family Group: