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Honeywell ASEAN Sales Leader in Kuala Lumpur, Malaysia

Join a team recognized for leadership, innovation and diversity

Honeywell International is a diversified technology and manufacturing leader of aerospace products and services; control technologies for buildings, homes and industry; automotive products; power generation systems; specialty chemicals; fibers; plastics and advanced materials.

The position isSales Leader– ASEANfor our Honeywell General Safety & High Risk business, based in Kuala Lumpur,Malaysia andwill report to General Manager, SPS ASEAN/ ANZ and will lead the ASEAN General Safety & High Risk Products Sales team.

This business leadership role will be responsible for a complete Sales performance while leading a reporting team of in country sales leaders & Sales support team and working closely with cross functional team of marketing, customer service, technical support/ product support, finance, human resources and integrated supply chain for Honeywell Safety & Productivity Solutions. The goal of the position is to drive profitable above-market growth by implementing strategic & tactical business initiatives and manage a complete portfolio General Safety & High Risk Products across ASEAN region.

The ASEAN Sales Leader is responsible for:

Business Management

  • Lead the business to achieve the sales and operating income targets for each year.

  • Drive the strategy roadmap and annually create the 5 year STRATEGIC PLANNING for the business to ensure faster growth than market and faster operating income conversion.

§ Enable the execution of key Strategic Planning (STRAP) initiatives through the principles of Honeywell Operating System with transforming Strategic Planning (STRAP) objectives into the X-Matrix tool to drive flawless execution.

  • Functionally lead the team to develop the right process and measures to ensure superior service to customers and drive for higher productivity/ profitability for the business.

  • Work with the Functional Heads, Sales Head, Regional Managers to understand customer needs/ sales opportunities, vendor / supplier capabilities and margin/ cost implications in pursuit of sales and profitability.

  • Provide leadership to the Sales Leader for managing sales and channel expansion.

  • Align sales with marketing to actively manage the product & channel strategies are in line with customer segment.

  • Drive new geography sales expansion in ASEAN, new market within ASEAN and within that across all cities, aligned with channel-product-sales strategy.

  • Provide leadership in setting the product, marketing and sales promotion strategy vis-à-vis customer segment positioning.

  • Build and drive core Channel Management capabilities for each Product Line.

  • Ensure expansion of Customer Base in each of the Product Lines and ensure Sales Revenue and Gross Margins for each Product Line

  • Developing tactical marketing that includes all aspects of channel strategy & operational management, channel requirements analysis and competitive/ profit maximizing pricing tactics.

  • Understand, define and segment customers and develop the right cost to serve model, product/ service offering that maximizes the ROI on any new product development.

  • Work with the ASEAN marketing team to develop mechanisms that capture voice of customer and then translate it into customer segment specific product offering and sales strategy.

Leadership & People Management

+ + Provide inspiring leadership and vision to the ASEAN General Safety & High Risk Team which lead the team to thrive for peak performance

  • Build strong trust-based relationships with managers to be their counsel for supply chain and customer support costs, processes and day-to-day management

  • Recruit and lead high performance team with strong employee engagement and well establish career development and succession plan.

  • Interact with HR and its different centres of excellence (ODL, Training, Staffing, etc) to learn, implement and share best practices.

  • Drive the development plan of all top talents through individual development plans, mentoring and conducting skip level meetings

Key attributes of successful candidates will include:

Work Experience

  • At least 12 years of total experience of which 3+ years of leading a business or being part of a Leadership team with direct accountability to driving revenue and profitability; managing a high performing sales team with proven track record of high growth and margin expansion will ensure the candidate has the right credentials to take on this responsibility.

  • Proven experience in driving different sales models – Key Account Management, Channel-Distributor led sales management, Channel-System Integrator led sales management; all of which primarily in a business to business product environment managing a complete fully engaged business model with a variety of products sales ranging from long cycle to short sales cycle.

  • Proven experience in working closely with a peer group comprising of cross function leaders in Product Marketing, Working Capital, Customer Service, Technical Service, Supply chain and logistics experience; with ability to cohesively work together with an integrative approach to meet goals.

  • Developed a business opportunity as a start up or ensured high growth of sales to expand presence across a high growth market faster than the industry and ensured a high share of demand.

  • Prior work experience/ exposure in SPS General Safety Products priority verticals – Construction, industrial, mining, manufacturing etc

  • Demonstrated ability to develop a long term Strategic business plan; demonstrated capability to execute in line with plan, influence or directly manage resources and investment across multiple functions.

  • Experience in working with global executives, corporate strategic marketing teams to develop a long term Strategic business plan; demonstrated capability to execute in line with plan, influence or directly manage resources and investments.

Preferred Personality & Behavioral Traits

  • Must be a passionate, professional, motivated quick learner who is comfortable working in a fast paced environment.

  • Strong business acumen, leadership, and strategic program execution skills, process driven with strong analytical mindset.

  • Excellent written and oral communication skills as it relates to disseminating and gathering information to staff and management and marketing to prospective clients or business partners.

  • Strong analytical problem solving ability; rigorous and resourceful with a pragmatic approach - applying 80-20 rule and coming up with directionally sound logic to navigate through limited data situations.

  • Ability to assume ownership and responsibility for complete operations and manage multiple tasks simultaneously in a dynamic, fast-paced environment.

  • Flexibility in terms of dealing with changing priorities and dealing with multiple projects simultaneously.

  • Strong interpersonal, teamwork and problem-solving skills in order to deal with customers, business partners, staff and management from a variety of skill levels as well as different authority levels within the organization and customer’s organizations.

  • Ability to assimilate complex ideas and detailed information into elegant, written, spoken and visual communications.


  • Degree in Business Study from within the region or globally preferred.

  • Possess strong Office Automation Product knowledge (Excel, Word, PowerPoint, etc.)

Additional Information

  • Category:Sales

  • Location:UOA Corporate Tower, Avenue 10, The Vertical,, Bangsar South City, No. 8, Jalan Kerinchi, Kuala Lumpur, WILAYAH PERSEKUTUAN 59200 MYS

  • Exempt

  • Careers at Honeywell - Engineering

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.