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Overview:

At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.

The primary purpose of the Senior Manager Global Digital Marketing is to lead the Center of Excellence (CoE) to drive strategic marketing initiatives and ensure best practices across digital marketing functions (specifically paid search and paid social, content syndication and audience engagement). This individual oversees the development and execution of key projects, collaborates with regional teams, and establishes frameworks to optimize digital marketing efforts. The CoE Lead serves as a subject matter expert in digital marketing including technologies and methodologies.

Responsibilities:

• Strategy articulation: Work to implement strategic initiatives to enhance digital marketing capabilities, aligning both the business requirements and agency delivery.

• Best practice: Establish and maintain best practices for various digital marketing channels but predominantly paid search and paid social.

• Knowledge sharing: Facilitate knowledge sharing sessions, workshops, and training programs to educate team members on trends across regions, new capabilities and increase collaboration.

• Performance analysis: Monitor and analyze digital marketing performance metrics, identify areas for improvement, and challenge the agency in order to generate an action plan for improvement. Budget oversight and management included.

• Stability: In future perhaps, this could be innovation and keeping up to date with industry, but for 2024 the goal needs to be consistency of strategy and approach to delivering the digital marketing activities required.

• Advocacy: Communicate effectively with internal stakeholders, senior management, and external partners to offer clarity on the Center of Excellence and what digital marketing initiatives are delivering for the business.

Qualifications:

Minimum Qualifications:

• BA/BS degree in relevant field.

• 12+ years marketing experience including 5+ years people/team management

• Minimum 5 years experience working with a media agency

• Proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)

• Able to travel 10% annual domestic and international

  Key Competencies:

• Strong partnering - internal and external leadership

• Exposure to budget management, agency management, project management, resource planning, and event management

• Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)

• Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey

• Experience using attribution modeling

• Strong understanding of marketing automation platforms (e.g.: Eloqua, Marketing Cloud)

• Experience with developing content syndication strategies and publisher partnerships

• Drive results and execution

• Effective delegation to appropriate specialists

• Strong partnership with sales

• Calm under pressure

• Accountable for results, transparent with peers & staff

• MAP, DAM, CRM

• Inquiry management & lead routing systems

• Digital marketing - SEO, SEM, Social, Display, Tagging

• Basic understanding of portfolio for effective events execution

• Ability to thrive in matrixed organization environment

  Come Join the Herd!

  Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

  Know Your Rights:

  https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

  Conozca sus Derechos:

  https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf

  Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol-Free Workplace Policy and Procedure .

  #LI-SP1

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 133000.00 - USD 199400.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at HRServiceCenter@zebra.com If you are a victim of identity theft contact your local police department.