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The Estee Lauder Companies GLAMGLOW - Director, International Operational Marketing in Los Angeles, California

GLAMGLOW - Director, International Operational Marketing

Brand: Glamglow

Description

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

GLAMGLOW was founded by Glenn and Shannon Dellimore in 2010 exclusively for backstage and professional use in Hollywood. In 2011, GLAMGLOW was made available for retail and took the world by storm in the months that followed. In the ensuing years GLAMGLOW has grown from a conversation into an incredible success story, having won a wealth of beauty awards and becoming globally recognized for fast-acting, innovative mud treatments that deliver instant, visible results. INSTANT SEXY HOLLYWOOD GLOW.

About the Job

The International Operational Marketing Director will play an integral role in growing the GLAMGLOW business in our international regions, while establishing and fortifying our brand equity with consistency. Reporting to the head of International, the position will be based at GLAMLAND (the global HQ in Los Angeles, CA) and the work will require significant communication/interaction with the ELC Region business units world-wide.

About Your Responsibilities

  • Cascade the Global Brand strategy to Regions/Affiliates for implementation

  • Serve as an advocate and voice of the international regions within the global brand, securing resources and engaging the Global brand and ELC teams to help achieve International sales growth targets

  • Support the Global GM in the annual development of the 3-year Strategy

  • Assist in the planning and execution of all new market launches, working with the Regional team to coordinate all workstreams for market entry (such as merchandising, training, product registration, etc.)

  • Partner with Global cross-functional partners to:

  • Ensure product assortment is relevant for Regions/Affiliates and together determine appropriate international mix of business

  • Adapt merchandising strategies to be relevant for Regions/Affiliates, minimizing customization.

  • Identify, adopt and deploy “best practices” in the areas of Digital brand building Marketing, Social Media and Content Development

  • Adapt educational programs and tools for International use.

  • Fulfill local creative requests for assets, visual merchandising, etc.

  • Partner with APAC regional team to support distributor businesses, ensuring forecasts are submitted on time, creative assets are shared, and sales targets are met

  • In concert with Global Marketing, evolve and maintain regional launch calendars based on the global launch cadence

  • Serve as a liaison between the regions and the global brand to ensure that regional needs and preferences (products, creative assets) are considered and taken into account whenever possible

  • Work with Global Marketing and Global Business Planning to review and refine new launch Forecast Guidelines

  • Build enthusiasm and “buy-in” for new launches and ensure regional demand plans reflect confidence in the brand’s innovation

  • Serve as a mediator of regional and market requests to determine what will drive the business, at times identifying and proposing alternate solutions that are viable, and fulfill the market or region’s needs

  • Develop presentations to support key retailer meetings, global and regional roundtables and other key meetings throughout the year

  • Accelerate growth in e-Commerce and Travel Retail through promotional programs that meet sales and cost (COGS) objectives

  • Manage international pricing. Work with Global Marketing to establish new product pricing with the global guideline, and ensure that markets adhere to this guideline. Track local pricing (including relationship of price points between key reference markets) and recommend pricing actions as needed.

#LI-JB1

Qualifications

About You

  • 5 years of experience in beauty or other consumer goods category

  • MBA preferred

  • Experience in a strategic marketing capacity (a mix of applied and/or product marketing) within a consumer goods organization

  • Experience interacting and servicing retail partners, preferably in an international market or alternatively in the US

  • Ability to work in an unstructured, fast paced start-up environment without established processes.

  • Experience achieving goals working with a cross-functional team and/or within a large, matrixed organization

  • Conceptual leadership (destination planning and idea delivery)

  • Resourcefulness (ability to stretch money and people; compress time)

  • Building from scratch or with minimal precedence (establishing process, working with limited resources)

  • Strong Analytical Thinking and Strategic Planning (gather and synthesize critical data, makes/influences decisions)

  • Relationship-focused (strong team orientation and collaborative style)

  • Communications (exceptional listening skills; persuasive communicator)

  • Connected (understands how to work in a networked world)

Job: Marketing

Primary Location: Americas-US-CAA-Los Angeles

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 1922118

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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