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Sofina Foods Inc. Director, Customer Insights in Markham, Ontario

Position Summary:

Reporting to the Vice President, Marketing, Insights and Commercial Planning, The Director, Customer Insights will support the operational excellence initiatives for the Retail and Foodservices Sales organizations. They will train and support our retail foodservice sales teams and work in conjunction with our marketing and finance teams. They will be responsible to develop strategies to improve current business and deliver future opportunities, through superior category management analytics. Skilled in business development, budgeting/forecasting and competitive analysis this person will protect our existing business and drive distribution, visibility, quality and rate of sale at our retail partners.

Key Accountabilities:

  • Lead, train and develop the Sofina Retail and Foodservice Sales organizations through the ongoing development of the Category Management Department & discipline;

  • Accountable for the design and execution of sales priorities & initiatives in coordination with Key Account, Field Sales, Marketing, Business Performance and Operation Teams;

  • Working with the Retail Sales and Marketing Team in the preparation of in-depth account specific retailer solutions and category presentations;

  • Collaborate with Business Performance on the optimized pricing and promotional efficiency effectiveness to deliver profitable growth;

  • Deliver insights and sales analysis for monthly business review reports.


  • University Degree education in Business or related field;

  • Proficient in the use of Microsoft Office Suite, MarketTrack, Homescan, Strategic Planner, JDA/ProSpace, AdDynamics, Retailer POS (Top Shelf, Retail Link, Aztec, IRI, etc.) and Sharepoint;

  • Minimum 7 years of progressive and related work experience, preferably within the consumer packaged goods industry with experience in Category Management and Insights;

  • Strong knowledge of business analysis, sales and retail strategies, knowledge of food protein/grocery considered an asset;

  • Excellent written and verbal communication skills (French is an asset).

Req No.: 2020-2483

Position Status: Full Time

Job Industry (Choose up to 3 industries): Food Processing and Production

External Company Name: Sofina Foods Inc.

External Company URL: