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Job Description :

CONSUMER PLANNING, MEXICO - TEMPORARY ROLE (12 MONTHS)

SETTING THE CONTEXT

Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.

Our role as Consumer Planners in Diageo is ‘to lead the total business with insights and data that help the business improve growth and build value brands.’ Our key partners expect us to excel at bringing to bear our outstanding skill to lead the business to make the right strategic and commercially savvy evidence-based decisions within the ever-changing context of our consumers’ and customers’ lives.

Our function is rooted in a ‘Planning’ philosophy and approach. We have an industry-recognized track record of thought leadership beyond functional research and data expertise, strongly influencing brand-building thinking and how we do marketing at Diageo.

To achieve our ambition and realize our potential, this position must be much more than skilled research practitioners; they must be:

• Bold, influential leaders who are encouraged by proactively crafting the business and future trends

• Deeply curious about consumers, shoppers, our brands and markets

• Immersed in culture and dedicated about harnessing it

• Innovative and creative but also intellectually rigorous in analytical thinking - an expert in both the art and the science of Planning

• Truly collaborative, a key teammate but an objective voice of reason

• An industry encouraging leader and agitator

They must be able to:

• Define and articulate opportunities for brand/category/market growth

• Uncover deep insight but also generate the implications that will drive growth

• Effectively influence the business to make the right consumer/shopper-led strategic and commercially savvy decisions

• Fuel the business with consumer/shopper-led provocations and understanding to instigate change

• Externally attentive - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth

Qualifications :

We are looking for a confident personality with good communication skills. A person who takes an open and inclusive approach. You will operate successfully in a fast moving environment, taking a constantly curious attitude. You will have demonstrated your ability to work within a cross-functional team, as well your passion to inspire and influence others.

Expected skills standards in the consumer planning community: brand builders, culture lovers, future shapers and value creators.

• 8+ years of experience in roles of strategic planning, research, insights, and brand/business strategy, with deep client experience essential, but agency experience also desirable.

• Great communication skills and ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.

• Strong ability to simplify the complex to ensure that our brand-building tools and frameworks are fully understood and used.

• Brilliant at spotting external opportunities, simplifying them, experimenting, and working out how to apply them to the organization at scale.

• Skills in data management, from a qualitative to a quantitative approach + performance results and the capacity to connect data with insights.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2024-03-22

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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