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Job ID360874 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code9761MK Employee ClassAcad Prof and Admin About the Job The Digital Strategist is within the Marketing and Communications team and is a key member of Account Services, responsible for helping to strengthen and build the University's brand image and reputation through developing website strategy and management of web and other digital projects. The Marketing Strategist will also assist with projects that support the University's strategic goals as a member of the Marketing Unit. This role will report to the University Relations Account Services Director. Job Duties: Marketing and Content Strategy 45% * Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge. * Consults with units on their marketing plans. * Supports and assists Account Services Director on key marketing initiatives. * Develops content strategy and website plans to achieve site goals. * Assists with and maintains marketing programs. * Maintains a dedication to the University's goals that encourage equity and diversity. * Promotes the University's brand standards and suggests updates as technology evolves. Digital Project Management 40% * Works with collaborators and clients to assemble and document project requirements. * Responsible for translating requirements into project brief and facilitating project team meetings. * Applies digital marketing expertise to projects to ensure they align with standard processes. * Provides leadership to marketing project teams including project direction, strategy, and leading all aspects of project development. * Provides strategic marketing direction to ensure content, design, and development meet project and client needs and leverage brand assets. * Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge. * Communicates marketing project progress with UR team leaders; collect feedback and approvals. * Identifies and resolves barriers to meeting project objectives. * Establishes strong working relationships and regular contact with University communicators and external entities. * Tracks marketing project process in tool, providing status reports through marketing project life cycle. * Works with the Measurement and Analytics team to establish metrics and develop marketing project reports. * Establishes strong working relationships and regular contact with University communicators and external entities. Professional Development 10% * Completes professional development, education, and training activities, consistent with leading the responsibilities of the position. * Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success. * Stays current on project management and technology trends. * Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position. Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success. * Stays current on project management and technology trends. Other duties as assigned 5% * Assists with other marketing or digital projects as they arise. * Works with other units to implement system wide technology. This is a fully remote position. Specifics about this position will be discussed during the interview stage. Qualifications Required Qualifications: * BA/BS degree in communications, journalism, marketing, art or related field * Six years of professional marketing/digital communications experience, including coordinating multidimensional marketing communications projects Preferred Qualifications: * Strong verbal/written communication skills * Ability to handle multiple tasks * Excellent interpersonal skills * Outstanding projec management skills * Content strategy development experience * Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures * Ability to facilitate work of various departments to accomplish common goals * Very detailed oriented About the Department The Account Services team is a part of the Marketing and Communications unit within University Relations, the University of Minnesota's central communications unit. University Relations promotes pride, trust, and understanding of the University to internal and external audiences, working extensively with the Office of the President and other central units at the University as well as four health sciences colleges. Benefits Working at the University At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work. The University also offers a comprehensive benefits package that includes: Competitive wages, paid holidays, and generous time off Continuous learning opportunities through professional training and degree-seeking programs supported by the Low-cost medical, dental, and pharmacy plans Healthcare and dependent care flexible spending accounts University HSA contributions Disability and employer-paid life insurance Employee wellbeing program Excellent retirement plans with employer contribution Public Service Loan Forgiveness (PSLF) Financial counseling services Employee Assistance Program with eight sessions of counseling at no cost with free or reduced rates in the Twin Cities metro area Please visit the for more information regarding benefits. How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume. This position will remain open until filled. Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section. To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647. Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: Employment Requirements Any offer of employment is contingent upon the... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.