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Job Number 24022621

Job Category Public Relations & Communications

Location W Muscat, Al Kharijiyah Street Shatti Al Qurum, Muscat, Oman, Oman

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

We offer guests an experience that is memorable and unique; one that travels with them through the entire guest journey. From their initial interactions with us on social media channels through their time in our hotel and bar, you will help our guests truly experience what our brand is all about. Whether you are guiding property tours showcasing our innovative technology, managing the hotel’s presence on social media channels, or driving local sales through social media content for the Food and Beverage outlets, as a Social Media Manager, you will use your knowledge of the local market and influencers to connect with our guests and the local community to create hotel and brand awareness, grow reach, and drive engagement.

CANDIDATE PROFILE

Education and Experience

• 2 year degree from an accredited university in Public Relations, Communications, Digital Marketing, Journalism, or related professional area; 4 years’ experience in Digital Marketing, Communications, or Social Media.

OR

• 4-year degree from an accredited university in Public Relations, Communications, Digital Marketing, Journalism, or related professional area; 2 years’ experience in Digital Marketing, Communications, or Social Media.

CORE WORK ACTIVITIES

Channel Messaging & Activation

• Meets with leadership to identify content for appropriate messaging needs.

• Controls day-to-day messaging of select social media channels (e.g., Facebook, Instagram, Twitter). Gains approval, schedules and publishes.

• Manages and updates all social presences (e.g., Facebook, Twitter, Instagram) of the hotel or outlets utilizing Search Engine Optimization (SEO) best practices.

Develop and Maintaining Social Media Strategy

• Creates and maintains social media content calendar (supporting the Brand’s Social Playbook guidelines), for the hotel and applicable outlets.

• Engages and activates local community.

• Performs social media canvasing to create sales lead generation for outlets.

• Participates in social listening across social channels (e.g., Trip Advisor, Online Travel Agencies) and creates appropriate responses to these reviews.

• Monitors community feedback in real-time, drives regular engagement with public interaction for the hotel’s official social presences (e.g., Facebook, Twitter, Instagram).

• Develops and sources unique hotel and destination content (posts, photos, videos, infographics); sources and leverages quality User Generated Content in social amplification efforts and ensures usage rights for all materials.

• Verifies brand positioning and voice is fully adhered and activated at the property level.

• Maintains current knowledge of all Marriott Social Media Policies and Procedures to verify compliance.

• Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail.

• Establishes long-range objectives for hotel’s online presence and specifies the strategies and actions necessary to achieve them.

• Incorporates Social Strategy into the property marketing plans in support of the hotel’s sales strategy.

• Verifies corporate, cluster and/or regional marketing programs are pulled through at the property level.

• Manages and coordinates paid social media marketing campaigns, and partners with external agencies to design and execute unique media content.

• Monitors industry trends, tools and applications to stay current.

• Produces and distributes monthly analytics report, share key drivers of positive or negative trends, and tracks progress.

• Verifies marketing communications support regional, market, and hotel business objectives and goals

• Verifies adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines

Social Media Event Conceptualization and Activation

• Identifies partnerships with local social influencers (e.g., bloggers, columnists) that return social media value (e.g., likes, clicks, shares).

• Generate buzzworthy ideas for hotel events based on knowledge of the local market and brand target quest.

• Creates and implements contest, sweepstakes, and other user engagement tactics.

Building and Maintaining Relationships

• Partners with leadership to proactively review, define and align social marketing agenda.

• Supervises and coaches associates who have been nominated as social media champions for their departments.

• Develops strong working relationships with outside vendors to ensure quality, cost effective creative executions

Additional Responsibilities

• Supports execution and fulfillment of projects as outlined on marketing communications plans

• Provides guided tours of hotel, focused on innovative design and technology

• Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Demonstrates self-confidence, energy and enthusiasm.

• Manages group or interpersonal conflict.

• Manages time and possesses organizational skills.

• Presents ideas, expectations and information in a concise, organized manner.

• Uses problem solving methodology for decision-making and follow up.

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

• Social Media Analysis – Ability to use social media tracking tools to analyze and summarize date in order to identify customer sentiment and make recommendations

• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

• Devising Sales Strategies and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales strategies that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

• Guest Problem Resolution - Ability to record, track and resolve guest problems via property software, handle emergencies, and effectively deal with customer issues and complaints.

• Research - Skill in collecting information from a variety of sources relating to market data, historical use, travel and tourism, real estate, etc. The ability to know when to seek addition information and where to look to find it.

• Analysis - The ability to analyze and summarize detailed data and make recommendations. Included is the creation and maintenance of spreadsheets for storing data.

• Computer Skills -The ability to use computer systems and software packages to input, access, modify, store, or output information or to execute programs or analyses. This includes the ability to enter and retrieve data from computer systems using a keyboard, mouse, or trackball. Basic trouble shooting skills, for computers, printers and in room guest technologies. Ability to adapt to changing technologies.

• Detail Orientation -The ability to attend to and verify the accuracy and completeness of details in work activities. This includes focusing on the small details of work activities and taking the necessary time to verify that all the details of completed work are correct and of high quality.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.