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Description:

Scope of Job

Manages Loyalty Marketing strategy in all markets within the India & SWA region, including but not limited to driving loyalty in India and develop marketing efforts to increase Hyatt’s market share of loyalty.

Job Description

• Understand what drives loyalty in India and develop marketing efforts to increase Hyatt’s share of loyalty wallet

• Research the regional competitive landscape and address opportunity areas to maintain competitive positioning of World of Hyatt

• Assess opportunities increase on-property recognition elements of program across base and elite tiers for domestic travellers

• Possess knowledge of factors driving intra-regional and inter-regional stay behaviour

• Implement strategic World of Hyatt direction and regionalization as required

• Partner with Digital Marketing team to create and execute social media strategy for awareness and acquisition

• Localize World of Hyatt messaging and develop country-specific offers across channels for domestic travellers

• Execute strategic regional partnerships (airlines, financial, etc.) to meet strategic business needs including increased awareness and acquisition

• Serve as local point person and corporate liaison on all aspects of the loyalty program, including global initiatives, hotel standards and Meeting Planner Rewards

• Expand non-traditional acquisition opportunities in the Indian market

• Utilize data and results to engage Regional senior management, Area Vice-Presidents and hotel teams and ensure they are educated on the effect of World of Hyatt on their business and develop action plans with hotels to improve results

• Periodic training with Key stakeholders for implementation of World of Hyatt initiatives

• Disseminate monthly reports to the stakeholders on key metrices and create short term strategies to leverage the loyalty program

• Liaise with regional leadership on World of Hyatt innovation and market related

• Support new hotel openings with loyalty marketing plan and empower select hotel employees to serve as task force member to complete World of Hyatt training

Qualifications:

Qualifications

• A minimum 5 years of overall work experience in loyalty marketing capacity, including 2 years at managerial level.

• A Loyalty Marketing experience across a variety of product and service categories. Relevant experience in industries that uses Loyalty extensively e.g. Banking, Retail airlines. Hospitality industry experience an added advantage but not essential.

• Proficient in all Microsoft programs.

• Experience working in a multi-national corporation and in a matrixed environment.

• Ability to travel as required.

• Proven analytical ability to understand the hotel business or other related business categories and apply that knowledge to developing marketing programs and communications.

• Outstanding past results in developing and executing loyalty marketing programs.

• Strong oral, written communication and presentation skills – must communicate effectively with all levels of the organization (hotels, regional leadership and corporate leadership)

• Ability to build strong relationships across a diverse cross-functional environment.

• Keen ability to influence others at peer and senior level in a highly matrixed environment.

• Strong organizational skills and attention to details with ability to multi-task.

• Record of innovative, fresh thinking and ability to find new way to solve problems.

• Ability to effectively train and motivate people.

• Highly motivated, solutions-oriented self-starter with adaptable teamwork style – either as a leader or as part of a team

• Bachelor’s degree required (in marketing or business management preferred)

• Fluent in spoken and written English

Primary Location: IN-DL-New Delhi

Organization: India Consultancy Private Limited

Job Level: Full-time

Job: Global Marketing

Req ID: NEW011578

Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.