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ROLE SUMMARY

The colleague will lead US payer marketing strategies and tactics for ELIQUIS across its NVAF and VTE. The primary responsibility of this role is to develop and execute ELIQUIS' market access strategy and tactics across the payer channel mix including formulary decision makers from commercial health plans, PBMs, Medicare Part D plans, state Medicaid programs, and VA/DoD, as well as target hospitals and integrated delivery networks to gain and maintain profitable access and effective pull-through. This role is complex due to a rapidly evolving payer environment which requires the Brand to demonstrate the clinical and economic benefits of ELIQUIS and translate these benefits into multichannel promotional resources that reach customers via digital channels as well as through a variety of teams, including traditional Payer Account Management, Key Account Management, and Alliance-wide sales forces. ELIQUIS is a co-promote with Bristol-Myers Squibb (BMS), and this role will require exceptional collaboration and negotiating skills to appropriately represent Pfizer's positions with the BMS Value, Access, and Pricing (VAP) team.

ROLE RESPONSIBILITIES

• Develop payer-related strategies and tactics in collaboration with the USMA organization, BMS counterparts, and PFE cross functional colleagues.

• Lead the Alliance on evolving the ELIQUIS Value Proposition (EVP), an interactive comprehensive tool that demonstrates the ELIQUIS value story for formulary decisions makers and lead periodic or ad-hoc training for updates or new users.

• Develop and execute the tactical plan for payer resources and associated training for CV/HSSS/Connect sales, Payer Account Management, and Key Account Management teams which includes new assets, expiry, extensions, and renewals through Pfizer and Alliance approval processes.

• Lead payer non-personal promotional strategy and tactics (including but not limited to payer website content and drivers) in order to demonstrate the clinical and economic benefits of ELIQUIS utilizing real-world effectiveness & safety and economic data and ultimately inform formulary-related decisions about ELIQUIS.

• Provide support to Alliance pricing/negotiating team in contracting discussions with payers, PBMs, IDNs, and hospitals to inform decisions.

• Drive brand strategy, gain alliance alignment, and execute on innovative payer partnerships.

• Lead national pull-through and working with sales leadership on targeted pull-through initiatives and developing payer related field communications.

• Serve as Payer Op and Tactical Plan lead and support PFE Brand Ops Planning.

• Work collaboratively with the ELIQUIS affordability team and Pfizer US HCP/Consumer team members to maintain and provide affordability resources to the sales forces (copay cards, FTOs, E360 content, etc.) and address customer inquiries.

• Lead payer data sourcing for field including cost and coverage analytics, Fingertip Publisher, and payer channel reports.

• Lead access-related field troubleshooting to include access barriers, health plan issues, competitor access programs, or other payer related concerns.

• Support and execute payer-related market research.

• Lead KPI/measurement tracking for top customers and partner with BAI team to track/measure payer marketing efforts.

• Liaise with US and Global HEOR and USMA teams to inform leadership updates and support POA meetings.

• Manage Brand team interactions and serve as PFE champion with the Alliance promotional review process.

• Lead projects with the payer marketing agency of record, other payer vendors, and payer budget phasing.

• Manage MRP and/or Student Summer Worker.

• Foster positive team culture characterized by collaboration, mutual respect, transparency, and trust to bring joy while aligning to the larger brand team culture.

BASIC QUALIFICATIONS

• Bachelor's degree and 10+ years of experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required.

• Pharmaceutical industry experience, including 1-2 years of marketing role experience

• Strong business acumen & negotiation skills and ability to effectively lead and influence a cross functional/indirect team

• Ability to quickly grasp and commercialize complex data and analyses and the methodology behind their development

• Ability to lead and work as part of internal and external Alliances and a large matrixed team

• Demonstrated initiative, strong problem solving, decision making and leadership skills

• Demonstrated expertise and success in developing and executing strategic and tactical plans

• Strong project management skills and ability to work on multiple projects and prioritize/multi-task effectively

• Strong knowledge of the US healthcare market required

• Strong analytical skills; detail and action-oriented

• Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups

• Ability to leverage US learnings to other global markets when pertinent

PREFERRED QUALIFICATIONS

• MBA and/or MPH preferred

• Payer/market access experience preferred

• Deep understanding of US Payer, Health System, and Hospital contracting strategies preferred

• People management experience preferred

• Models Pfizer Values and Core Competencies

• A role model for Pfizer Values who helps to build these capabilities within Pfizer and represents them to the Alliance

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Ability to travel 10-15% of the time

Other Job Details:

• Last Date to Apply for Job: May 7, 2024

• Additional Location Information: NY Headquartersor Pfizer approved facility

#LI-PFE

The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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