Job Information
Genesis Corp dba Genesis10 Conversions API Strategist in New York, New York
Genesis10 is currently seeking a Conversions API Strategist with our client in their New York, NY location. This is a 6 month + contract and 100% remote position.
Summary:
Responsibilities:
Requirements:
Preferred Qualifications:
Suggested Skills:
Pay rate range: $65.79 - $84.59 hourly
If you have the described qualifications and are interested in this exciting opportunity, please apply!
Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.
For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10:
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Summary:
- The client is the world's largest professional network, built to help members of all backgrounds and experiences achieve more in their careers.
- Our vision is to create economic opportunity for every member of the global workforce.
- Every day our members use our products to make connections, Client opportunities, build skills and gain insights.
- We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed.
- It inspires us to invest in our talent and support career growth.
- Join us to challenge yourself with work that matters.
- We trust each other to do our best work where it works best for us and our teams.
- This role offers both hybrid and remote work options.
- This means you can work from home and commute to a company office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
Responsibilities:
- Seeking a Conversions API Strategist whose role involves understanding the objectives of the customer and translating that to measurement requirements that support campaign reporting and optimization.
- The strategist would understand how and why client CAPI could be an important solution in a customer's measurement toolkit.
- While a 3rd party vendor, you will be seen by our customers as an extension of the client team, taking ownership of the work from our internal Measurement Analytics Partner (MAP) team pertaining to Conversions API.
- You will be the main point of contact for our customers, providing them with technical guidance, troubleshooting, and best practices.
- Hold discovery conversations to understand customer measurement goals and implications on Campaign Manager Tool setup.
- Assist with setting up Campaign Manager Tool to prepare intake of CAPI events.
- Identify which web events need to be tracked to support measurement reporting and positively influence optimization.
- Define tracking requirements that focus on capturing data dynamically for scale and not in a static approach.
- Tracking should be able to support website growth, especially where page templates exist.
- Effectively communicate measurement requirements (triggers and tag) with implementation vendors and be able to articulate rationale professionally to customers in a simple to understand way.
- Collaborate with our internal team and provide feedback and insights on the Conversions API product and customer needs.
- Communicate effectively and professionally with customers via email, phone, and video calls.
- Track all inbound, open, in-progress, and closed customer engagements transparently for the client Sales Team, Measurement Analytics Partner & Customer Solutions Engineering Teams' visibility.
Requirements:
- 3+ years of experience in web analytics and campaign tracking via common marketing channels (Paid Search, Social, Partnerships...etc)
- 3+ years of experience working with Marketing Technologies and 1st party data collection.
- 3+ years of experience working with Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management.
- Only candidates available and ready to work directly as Genesis10 employees will be considered for this position.
Preferred Qualifications:
- Familiarity with client's event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager.
- Prior experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.).
- Knowledge of best practices and strategies for event tracking and measurement across different industries and use cases.
- Excellent interpersonal and communication skills, both written and verbal.
- Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of the client specialist teams.
- Ability to simplify complex processes for ease of understanding across various customer stakeholder levels.
Suggested Skills:
- Web analytics and campaign tracking.
- Other Conversions API products.
- Google Tag Manager.
- Communication Skills.
Pay rate range: $65.79 - $84.59 hourly
If you have the described qualifications and are interested in this exciting opportunity, please apply!
Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.
For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10:
- Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
- The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
- Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
- Behavioral Health Platform
- Medical, Dental, Vision
- Health Savings Account
- Voluntary Hospital Indemnity (Critical Illness & Accident)
- Voluntary Term Life Insurance
- 401K
- Sick Pay (for applicable states/municipalities)
- Commuter Benefits (Dallas, NYC, SF)
- Remote opportunities available
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Genesis10 is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly