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House of Blues Digital Marketing Specialist, Sports in New York, New York

Job Summary:

Title: Digital Marketing Specialist, Sports

Location: New York, NY

Who are we?

Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: from Rihanna, Shakira, J. Cole, and Big Sean to Kyrie Irving, Todd Gurley, Leonard Fournette, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.

Who are you?

Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Roc Nation, a Live Nation joint venture, is seeking a Digital Marketing Specialist, Sports. As a member of the Roc Nation Digital team, the Digital Marketing Specialist will support the Sports Digital team in fulfilling digital priorities for both the collective client portfolio and owned & operated channels. This includes content development, strategic digital plans, social media copywriting and publishing, creative marketing, and operational responsibilities. The candidate must have a genuine passion for sports, social media/marketing skills, an ability to form strong internal and external relationships, and a knack for storytelling and industry trends. The ideal candidate combines strong initiative with accountability and a desire to challenge the status quo.


  • Content Support: assist digital staff to monitor, produce, and publish original content for both athlete and company-owned platforms

  • Digital Property Management: serve as the day-to-day overseer of client intellectual property,, content management system, budgets, contracts, and more

  • Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers and manage communication to the team

  • Reporting & Analysis: Collaborate with data team on digital analysis & reporting of client and company initiatives

  • Community Management: Monitor pop culture, industry trends, memes, moments, etc. to translate insights into opportunities for the digital team. Engage with and oversee activity of our clients digitally.

  • Collaboration: Contribute to creative and storytelling efforts customized to each client, participate in brainstorms and manage notes/responsibilities on behalf of the team

  • Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & opportunities to improve

  • Brand Partner Fulfillment: Collaborate with Partnership marketing to track and assist with managing client brand obligations

  • Digital Marketing: Grow athlete awareness, traffic and social following/engagement through in-depth understanding of each client, creative storytelling, and optimizations

  • Operations: Support digital staff with select administrative functions related to travel


  • Bachelor’s Degree is required

  • A minimum of 1-3 years of combined work experience in creative marketing, digital content and/or social media

  • In-depth understanding of social media platforms, content creation, industry trends and new technologies

  • Extensive knowledge of and passion for sports

  • Excellent copywriting skills; ability to write under pressure in a client-facing capacity

  • Track record building and maintaining strong interpersonal and business relationships

  • Experience in online community management, social publishing & campaign management

  • Proficient with Adobe Creative Suite

  • The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

If the above description sounds like you and fits your background, apply online at to join the Roc Nation and Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITYRoc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.