Quad Manager of Media & Industry Analyst Relations in New York, New York
As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.
Quad is looking for a talented Manager of Media & Industry Analyst Relations to join the Communications team and execute the company’s integrated marketing approach to strategic communications for Quad and several of its subsidiaries.
This person will work in concert with business leaders to identify and highlight Quad’s unique position in vertical industries with a focus on fintech/financial; healthcare; direct-to-consumer; packaging and sustainability. This person will focus on driving market awareness for Quad in these sectors and with external stakeholders and industry analysts. They’ll support sales, growth and recruitment by further differentiating Quad from competitors. They’ll need strong project management and organizational skills and will work with agency partners on news, stories and campaigns for external and internal audiences. They will need strong presentation and relationship-development skills to reach, engage and connect with a variety of audiences.
This position reports to the Vice President of Communications.
Meet with internal Subject Matter Experts to source and strategize vertical industry storylines, innovations, and customer momentum – then develop and execute coordinated, multi-channel communications plans.
Secure earned media including feature stories, bylines, speaking engagements and awards.
Build, maintain and enhance relationships with key analysts at Gartner, Forrester and other advisory firms; and with key reporters, media outlets and industry influencers.
Develop annual /quarterly and monthly media reports to highlight campaign results.
Secure panel and speaking opportunities within analyst events and programs.
Work closely with colleagues in Product Marketing to help manage and scale narratives aligned to their marketing campaigns.
Work closely with agency team to develop compelling storytelling, messaging and content.
Drive innovative, preemptive media and analyst campaigns and feature storytelling across verticals.
Implement innovative ways to approach Quad and other industry events and support multi-channel program areas.
Minimum Qualifications: The ideal candidate is a self-starter, nimble, confident and with an ambition to identify fresh opportunities and drive innovative communications for Quad. The requirements listed below are representative of the knowledge, skill, and/or ability required.
4+ years of experience in media relations, industry analyst relations
Demonstrated expertise in writing and reporting communications plans, programming and results.
Creative approaches to drive communications results
Detail-oriented and proven ability to thrive in a fast paced, ever-evolving environment.
Team-oriented and committed to collaboration.
Ability to solve challenges with a can-do attitude; demonstrates positive energy and resilience.
Excellent organizational, interpersonal skills.
Adept at injecting ideas, innovation and leading industry developments into planning assignments.
Able to guide others in plan execution.
Demonstrates an ability to be curious and passionate about our business.
Bachelor’s degree preferred or equivalent experience
Stellar written and verbal skills, with ability to present to marketing leadership and eventually executive team, maintain correspondence and internal documentation.
Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from internal and all external groups.
Understating of Quad media tools, data collection, and insight development.
Computer Skills/Software Knowledge: Microsoft Suite, Social Tracking tools (Cision, MuckRack, Meltwater, Onclusive or similar).
Manage projects, resources, stakeholders, and participants.
Be a resource to others in developing communication recommendations.
Employees can be expected to be paid an annualized salary range of $120,000 to $150,000 with bonus potential, based on variations in knowledge, skills, experience, and market conditions
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
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