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Robert Half Sr. Marketing Sales Strategy Manager in New York, New York

Description Our reputable client is seeking a knowledgeable and experienced Digital Marketing Specialist. This professional should be able to keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you!You will be responsible for planning and implementing digital initiatives that support the sales and marketing strategies of our client. With support from the Marketing Manager, you will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

Responsibilities

  • Enhance the company's website by creating landing pages, blog posts and SEO

  • Work with creative and technology vendor partners to meet expectations on brand compliance, deadlines and budget

  • Develop and maintain the company's social media presence

  • Aid in updating the online customer portal to improve user experience

  • Own the maintenance of timelines, statuses, and updates for digital projects

  • Build content that will be engaging for the company's partners and customers

  • Share thought leadership and recognize insights and trends with executive leadership

  • Assemble reports to track the performance of digital marketing campaigns

  • Help with other project tasks related to print, direct mail and data management as needed

  • Develop strategies and tests to optimize spend and performance of paid digital campaigns

  • Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation

  • Enhance job knowledge by reading trade publications and seeking out educational opportunities Requirements - Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site

    • Previous involvement in Content Management System (CMS) & Digital Marketing System (DMS)
  • Strong collaboration and communication skills

    • Background in vendor management

    • Well-rounded in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

    • Noteworthy credentials in creating digital brands with strong ROI

  • A good balance of skill and initiative

  • Prior experience managing strategic multichannel marketing and maintaining digital brand consistency Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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