BlackRock Vice President, Digital Analytics and Experimentation in New York, New York
About this role
BlackRock is a global leader in investment management, risk management and advisory services for institutional and retail clients. At June 31, 2021, BlackRock's AUM was US$9.3 trillion. BlackRock helps clients around the world meet their goals and overcome challenges with a range of products that include separate accounts, mutual funds, iShares® (exchange-traded funds), and other pooled investment vehicles. BlackRock also offers risk management, advisory and enterprise investment system services to a broad base of institutional investors through BlackRock Solutions® . As of Sept 30, 2020, the firm had approximately 16,000 employees in more than 30 countries and a major presence in global markets, including North and South America, Europe, Asia, Australia and the Middle East and Africa. For additional information, please visit the Company's website at www.blackrock.com (https://www.blackrock.com/corporate) | LinkedIn: www.linkedin.com/company/blackrock
Digital at BlackRock
The Global User Experiences and Platforms Team is a fast-growing global function at BlackRock which seeks to engage a multi-trillion-dollar audience of investors, advisors, and institutions with our diverse range of investment products. We are at the center of a company-wide focus on expanding our footprint in the digital space and we operate at the intersection of design, technology, and data. We are constantly driving digital innovation across the domains of web, mobile apps, conversational AI, data models and analytics; while simultaneously driving their implementation, scale, and local adaptations globally.
Digital Marketing Analytics and Experimentation manager is part of the Global User Experiences and Platforms team within BlackRock and reports into the Head of Digital Offering Management.
As a digital marketing analytics and experimentation manager, you will drive data driven optimization of digital experiences and marketing campaigns across email, social, and web channels. You will work with marketing leaders to analyze campaign performance, derive meaningful insights, build strategy and perform experiments with a goal of incrementally improving digital marketing performance across BlackRock's business lines. You will partner with marketing, data science, and data engineering teams to build analytics roadmap that scales our analytics and insights capabilities.
As part of this role you will:
Build and communicate insights around digital marketing performance through data, visualization and story telling
Create and manage digital marketing dashboards that monitor KPIs and engagement
Develop and execute A/B testing and experimentation strategy to optimize digital experiences
Build strong relationships with global marketers and cross-functional partners to provide strategic advice on BlackRock's marketing performance and operational efficiency
Effectively communicate data-driven insights to CMOs and their teams that drive action
Engage with marketing stakeholders to drive a culture of experimentation and analytical rigor across the organization
Identify gaps in data and work with data engineering and platforms teams to resolve those gaps
Possess a broad base of skills and knowledge around digital marketing and the use of digital technologies, insights and analytics
Possess an entrepreneurial drive, while managing client needs and timeframes to broker complex relationships that evolve into real solutions
Conduct regular monitoring of digital health metrics, understand trends, and key performance drivers to uncover and communicate actionable insights
Your skill sets:
6+ years of experience in a digital marketing
6+ years of experience in marketing analytics, A/B testing and experimentation
5+ years of experience with Adobe Analytics or Google Analytics
3+ years of experience with Adobe Target, Optimizely or other A/B testing tools
5+ years of experience with SQL, Tableau or PowerBI
Have a successful track record of leading cross-functional teams to deliver great marketing experiences preferably in large multi-product B2B companies
Have a successful track record of working with digital marketing teams and helping drive product vision, strategy and execution
Have exhibited relentless customer focus, and enjoy being a spokesperson for customers and prospects. You are comfortable engaging business stakeholders on key challenges and working backwards with platform, engineering and design to find solutions
Have operated well in unknown and uncertain environments, and enjoy crafting strategy, vision and driving execution in a highly structured and methodical way.
Have experience and interest in working in highly challenging multiple-stakeholder environments and have the collaborative-reflex to bring people together to find a common answer
Have great awareness of web analytics and digital marketing best practices to move with speed without requiring detailed analysis
Excellent verbal and written communication and presentation skills, and the ability to interface directly with internal clients
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock (http://www.instagram.com/blackrock) | Twitter: @blackrock (https://twitter.com/blackrock) | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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