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Job Description :

Name of the role: Revenue Growth Management Analyst, CCA

Location: Panama City, Panama

Type of contract: Permanent

About Diageo:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Purpose:

• Revenue Growth Management (RGM) is defined as the application of analytics to discern the customers’ perception of product value and then sense, predict, and shape the customer path to-purchase to optimize product, assortment, price, place, pack, promotion, and availability with shopping occasions for profitable revenue growth.

• At its core, RGM in Diageo is about selling the right product to the right consumer, in the right customer, at the right time, at the right price. To deliver our agenda, we will leverage on the five RGM levers: headline/strategic pricing, promotional effectiveness, pack and format architecture, trade & portfolio mix, and trade terms.

• The RGM Analyst is expected to deliver RGM analysis, guidelines, and plans across CCA Markets and partner with multifunctional stakeholders through the RGM levers as the core of E2E Planning.

• Be the catalyst for organizational change, leading to the markets becoming obsessed with RGM.

• This role will report to the Head of Growth

Financial Responsibility:

• Responsible for understanding and analyzing the VMPC (Volume, Mix, Price Contribution) tool for Total DIAGEO CCA Market.

• Management and analysis of total Domestic CCA trade investment and Distributor Partners investment

• Pricing and NSV rate drifts reporting, tracking and maintenance.

• Understand and manage CCA Market's value chains for multifunctional analysis.

Main Responsibilities & Key Outputs/Deliverables:

• Support the transformation into an RGM driven organization through a strong capabilities program.

• Must be able to synthesize marketing, commercial and finance information to draw insights and actionable recommendations (e.g., structure the problem, collect data, identify issues, and present results).

• Support Commercial Planning on Measuring and Evaluation (M&E) process to drive efficiencies in A&P and Trade Investment, ensuring M&E policy compliance

• Identifying and executing market-level RGM opportunities to optimize revenue and value creation throughout the value chain.

• Manage and track KPIs to measure success and effectiveness of RGM interventions.

• Ensuring Diageo CCA pricing agenda and related RGM processes run efficiently to optimize Diageo’s NSV / GP growth

• Drives internal and external organizational capabilities, processes, and tools in the RGM space to accelerate data insights into commercial action.

• Maintaining RGM data integrity across multiple systems (Excel files, BPM, Anaplan, Lighthouse, etc…) collaborating with BI to drive forward the RGM systems & data implementation.

• Supports Multifunctional team by organizing, analyzing, and identifying opportunities Performing Ad-hoc analyses and create reports to support decision making.

About you:

• Strong analytical skills

• Minimum 3 years work experience in both strategic Commercial and/or Finance roles

• Bachelor’s Degree required in Business or related field.

• Advanced Excel skills, with mastery of pivot tables and advanced formulas. Macros as a distinct advantage.

• English required / Spanish a plus.

• Problem-solving – ability to think through issues and find practical solutions.

• Ability to work around and within a variety of different market conditions and demographic factors.

• Commercial acumen is key

• FMCG pricing expertise and experience of trade investment analysis is a distinct advantage.

Worker Type :

Regular

Primary Location:

Panama City

Additional Locations :

Job Posting Start Date :

2024-04-17

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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