Job Information
Nexstar Media Group Sales Account Executive in Rochester, New York
Position Summary: WROC-TV, a CBS Affiliate, seeks an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.
Essential Duties and Responsibilities
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Develops new accounts and maximizes revenue on existing accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services.
• Provides clients with information regarding rates for advertising placement in all media.
• Works with clients and station personnel to develop results driven marketing solutions across multiple platforms.
• Performs other duties as assigned.
Requirements & Skills:
• Sales experience and/or bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
• Ideal candidate has at least one year's experience in sales, preferably in the media field.
• Excellent communication skills, both verbal and written.
• Ability to manage multiple tasks and work independently.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Knowledge of CRM systems, research tools, and order creation/entry programs a plus.
• Valid driver's license and reliable transportation.
• Ability to work extended hours, as needed.
Pay range: $31,200 guarantee + commission and bonus first 12-months, commission + bonus after first 12- months.
About US: NEWS 8 WROC is Rochester’s first TV station, with a 70+ year history and a film/video archive that goes back to 1962. The station itself is in a quiet neighborhood with free parking, easy access to downtown, interstates, Park Avenue shops and restaurants, and the East Avenue Wegmans. The spacious station features a state-of-the-art studio, award-winning News and Creative Services departments, and a long tradition of solid journalism, including a recent national Edward R. Murrow Award for Social Media.To learn more about our beautiful area click here - https://www.rochesterbiz.com/live/quality-of-life
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.