Job Information
WESTERN GOVERNORS UNIVERSITY Sr. Manager, Marketing and Communications - Audiences in SALT LAKE CITY, Utah
The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Pay Range: $93,600.00 - $168,500.00
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. About the Role:
The Senior Manager, Marketing and Communications - Audiences is responsible for overseeing the development and execution of strategic marketing and communications plans tailored for prioritized prospective student audiences (defined by prior education experience and learning profile, socioeconomic factors, location and lifestyle, other demographics, etc.) and specific B2B partner audiences (e.g., Military, Community College, Executive Partners, K12). This role entails budget stewardship and accountability for achieving new student application targets and other growth-related KPIs in coordination with other teams who are accountable for region, school, and program performance. The Sr. Manager, Audience will manage a team of marketing and communications specialists.
The Sr. Manager, Marketing and Communications - Audiences will work with the Director, Marketing and Communications - Audiences and Markets, the Regional Operations team, and the Partnership team to define opportunities and strategies for growing student enrollment across WGU's academic schools and over sixty degree and certificate programs. As part of its mission to expand access to educational opportunity, WGU has prioritized several strategic audiences for targeted marketing efforts; the Audience Marketing and Communications team develops plans to reach each of these audiences via dedicated campaigns and communication opportunities.
WGU employs a full range of B2C and B2B marketing tactics, and as such, the Sr. Manager must have experience orchestrating fully integrated marketing programs leveraging a broad range of tactics, including television (DRTV, OTT, CTV), OOH, print, radio and digital audio, conferences/events, partner marketing, video, display, social media, email, SEM, website, etc. Excellence in competitive, market, and channel analysis and strategic synthesis are essential to this role.
What You'll Do: * Develop audience specific plans to meet growth targets within each territory based on in-depth market-level competitor, prospect, and employer research and analysis. * Manage audience marketing and communications budget. * Drive the collection and synthesis of strategic insights regarding existing and potential priority audiences; develop... For full info follow application link.
Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.