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ServiceNow, Inc. Sr. Manager, Digital Acquisition Strategy and Account Management in San Francisco, California

Job Title: Sr. Manager, Digital Acquisition Strategy and Account Management Location: Santa Clara, CA/San Francisco, CA


We are seeking a dynamic Senior Manager to help lead our Account Management group within our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of account managers and program managers who will act as the internal client-facing arm of DASO. They will also own strategic accounts themselves and advocate for their needs while keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions including global alignment and drive cross-team execution of successful digital campaigns.

The ideal candidate has extensive experience in account management and running operationally complex programs. They have a proven track record of meeting customer goals and achieving excellent client satisfaction. They have expertise or familiarity in at least two or more areas within the digital advertising landscape (primarily display programmatic, SEM, paid social ads, analytics and attribution)

What you get to do in this role:

  • Lead a group of account managers and program managers within the Digital Acquisitions Strategy and Operations team

  • Own strategic initiatives within the Digital Acquisitions Strategy and Operations team

  • Ensure global alignment of digital acquisition strategy across regional teams

  • Assure high ROI against all campaigns

  • Constantly refine processes to gain optimal efficiencies and effective strategy and execution

  • Provide scorecards to management team and own campaign maintenance report

  • Work with functional teams including Brand, Campaigns and Events to understand business needs and best metrics for success

  • Align digital acquisition strategy with wider marketing strategy and functional teams including the Global Integrated Campaign team, Product and UX to optimize end to end customer experience

  • Manage media plans and playbooks for optimal multichannel targeting, bidding and inventory strategy

  • Own process of obtaining of all creative and tracking assets needed to launch campaign

  • Develop and deliver weekly health reports, monthly summaries and QBRs to clients

  • Assure full funnel optimizations and monitor MQL to SAL and pipeline

  • Evaluate opportunities for upsell

  • Work with ADR team to assure leads are actioned against

  • Work with clients and Ad Ops for campaign optimizations and developing best practices

  • Work with external partners such as ad technology companies and ad agencies to facilitate all client needs and evolve digital acquisition strategy

  • Partner with finance for PR/PO and Invoicing reconciliation

  • Assure complete customer satisfaction through all stages of the process and own communication to stakeholders


  • 10+ years of account management/program management and/or digital operations experience

  • Experience running large scale programs and operational teams

  • 3+ years people management experience

  • Expertise in the digital advertising landscape and related technologies

  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Facebook Ads Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus

  • Familiarity with the execution of multichannel digital advertising campaigns

  • Outstanding interpersonal skills, relationship builder

  • Strong experience developing operational workflows and reports

  • Comfort with business analytics and producing data-driven insights and reporting

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at (408) 501-8550, or for assistance.