VetJobs - The Leading Military Job Board

Job Description

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

We’re looking for an amazing Manager, Brand Marketing which will be based in our Santa Clarita, CA or Ft. Lauderdale, FL office. This is a hybrid, in-office role. You’ll work in person (in office) Tuesday to Thursday each week. You’ll be responsible position is responsible for strategic planning and leading the creation of brand marketing materials (both offline and digital), major ad campaigns, media deliverables and executing across teams on brand initiatives to grow our brand. You will lead cross-channel marketing campaign strategy and planning efforts to build brand awareness, product understanding and drive demand among target audience. You'll work cross-functionally between media, creative, PR/partnerships, sales, guest experience, and product to synchronize multi-channel and holistic campaign efforts. You’ll analyze data to identify trends and insights.

Here’s a summary of what Princess is looking for in its Manager, Brand Marketing. Is this you?

Responsibilities

• Develop and help lead execution of integrated marketing campaigns across multiple channels including TV, radio, print, digital, outdoor, audio, social media, experiential etc. and ensure brand is consistently and accurately represented with internal and external partners. Train and manage team of one direct report (marketing specialist).

• Work with internal teams and agencies to develop and execute brand marketing campaigns that increase brand awareness, engagement and loyalty and are aligned with business objectives, strategies, and goals.

• Manage relationships with internal creative team as well as external agencies and vendors, ensuring quality standards and tight deadlines are met for brand content (print, digital, video), media, ad assets, deliverables. Write creative briefs and manage project kick-offs.

• Collaborate with cross-functional teams such as media, sales, PR, partnerships, digital/web, product, and operations/product development to ensure alignment of marketing efforts with brand operation and financial goals.

• Research and analyze market trends, customer behavior, and competition to identify opportunities for breakthrough creative concepts and demand generation.

• Manage budgets for marketing initiatives, track expenses, and ROI to ensure efficient use of resources.

• Willingness to travel and work on board ships for marketing projects and meetings when needed (occasional)

Requirements

• Bachelor’s degree in marketing, Communications, related field

• MBA preferred; Project Management certification preferred.

• 7-10 years marketing experience

• 3 years managerial experience

• 2 years agency experience – either brand or agency

• 7 years MS Office skills required, especially PowerPoint.

• Design skills – Adobe, Photoshop preferred

• Understanding of Asana, Adobe, Workfront Smartsheet, creative & media file specs and delivery methods

• Strong MS Office, PowerPoint required.

• Proven track record of planning and executing successful marketing campaigns that achieve brand growth and business objectives (demand generation, new customer acquisition, product launches, etc.)

• Strategic thinker with strong understanding of integrated communications planning including media strategy and execution.

• Strong understanding of the digital marketing landscape inclusive of streaming and social media channels

• Excellent analytical skills, with experience using data to inform marketing decisions.

• Ability to travel up to 20%

What You Can Expect

• Cruise and Travel Privileges for You and Your Family

• Health Benefits

• 401(k)

• Employee Stock Purchase Plan

• Training & Professional Development

• Tuition & Professional Certification Reimbursement

• Rewards & Incentives

• Base Salary Range: $83,200.00 to $ 112,300.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/ .

Princess is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

#PCL