Job Information
Workday, Inc. Sr Marketing Analytics Advisor in Seattle, Washington
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion for data and a focus on actionable insights to the Marketing organization. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.
About the Role
Workday's Marketing Advisory team is seeking a Senior Analytics Advisor to support our Global Events and Executive Experiences. Marketing Advisory at Workday is responsible for designing, implementing, and tracking our key performance indicators for Marketing in line with our corporate goals. This individual will partner with leadership in Global Events and Executive Experience to develop strategies to maximize pipeline impact. This individual will need to recommend approaches for optimizing attendees at our events, improving our pre and post event follow up models, and aligning with company priorities, along with designing frameworks to make recommendations for future events. This is a highly cross functional role that will require the advisor to collaborate across Marketing, CSD, Field Sales, and Revenue Operations to align priorities and execution timelines. The ideal candidate has business consultation experience, thinks strategically, and has the proven ability to lead from plan ideation through execution and analysis.
About You
Basic Qualifications:
- 8+ years experience in B2B sales/marketing analytics and/or strategy, business operations, or program management.
Other Qualifications:
Understanding of B2B marketing metrics, and B2B sales go-to-market models
Understanding of how to align demand plans across the buyer's journey
Proven ability to influence at all levels and work effectively with cross-functional teams
Strong ability to use data to generate insights and recommendations, analyze issues, propose creative solutions, and improve processes
Ability to work independently, take initiative and be proactive in ambiguous situations.
Outstanding communication and presentation skills with the ability to easily and intuitively adapt content to various types of audiences
Strong verbal and written communications skills; attention to detail and ability to refine communications and polish content for ideal consumption and action
Familiarity with marketing and sales automation platforms and sales content management systems
Experienced user of Salesforce, Excel, Tableau, and other analytics software