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Job Description :

Job Title: Business Development Manager

Location: Seoul, Korea

Reports to : Commercial Director

Contract Term: Permanent

Function

The Commercial function in Diageo Korea is a passionate and results focused team of 70+ people who are sit at the forefront of building market leading customer partnerships and executing our go to market strategies across the omni- channels which is not limited to the Off Trade (Hyper, Convenience, Supermarket, Club), On Trade (Bar, Club, MOT, Pub/Hof & Restaurants), Luxury (High-end specialty retail and department stores & Trend-leading Restaurants, Lounge Clubs & Bars), but may be extended to the Wholesale and eCommerce channels across nation-wide.

We are on an exciting future focused journey to expand our reach and impact across the market, rapidly digitizing our sales process with new technologies and global collaborative capabilities to unleash the entrepreneurial power of our team, and build the future of our luxury brands in collaboration with our trade partners. As the industry leader, Diageo Korea is building the top-class Commercial Team who deliver execution excellence.

About the Role

The Business Development Manager (BDM) is a key part of our On Trade sales team responsible for effectively managing existing customers and developing new customer accounts through strategic partners with wholesales in order to grow Diageo’s business, presence and drive high-quality long lasting joint partnerships with our On Trade and wholesale customers and consumers.

The role is responsible for a designated geography in Seoul/Provinces across Malt Bars, Nightclubs, Lounge bars, Stylish Restaurants, Pubs, casual restaurants along with wholesaler; where they are accountable for executing the sell-out objectives, sales driver activations and Diageo brand building objectives across the full Spirits and Beer portfolio.

The purpose of the role is to deeply understand our customers’ businesses and the consumers’ needs, and execute key sales drivers to meet these needs that will jointly grow both Diageo and our customers’ businesses.

Responsibilities

• Developing the new and enhancing the existing commercial relationship with deep level of market understanding across your designated geography (territory) to understand customers’ strategies and plans, to facilitate collaborative working, resolve any areas of potential conflict and maximize joint sales opportunities

• Building strong partnerships with wholesale customers to maximize value creation and ensure they receive excellent customer service, contributing significantly to maintaining smooth Diageo products flow through the commercial value chain

• Owning the day-to-day Business Unit’s sales delivery by calling upon customers/venues either physically or virtually, employing effective rapport building, influencing, selling, negotiation, persuasion, and conflict management/resolution skills.

• Develop industry expertise gaining market insight about entire market especially for consumer & customer and competitive advantage insight, and share this knowledge across your team and peers to build collective expertise in On Trade

• Leading new initiatives and projects within the wholesale channel to strategically seize every single opportunity based on company cycle plan.

• Drive maximum return on investment for Diageo by having entrepreneurship to apply customer/consumer insights to target sales driver activity sell in and execution success, create robust joint customer plans for his/her Business Unit, and execute these fully and flawlessly.

• Identifying opportunities, selling, negotiating and driving compliant execution on distribution (MPA +), activation (MAS+) and time bound commercial and brands opportunities in your Business Unit to achieve required KPIs linked to delivering the On Trade Strategy

• Present compelling customer propositions to meet customer and Diageo needs, and deliver customer proposals using negotiation skills and persuasive selling process

• Daily compliant and consistent use of SFA tools, responsible for the team’s acquiring and maintaining of customer venue level data

• Report implementation of all activity though appropriate processes; monitor compliance and resolves non-compliance issues with pace

• Manage an agreed journey plan and call cycle to deliver requirements of the role

• Develop capability of self by attending sales training modules as agreed with commercial function head, applying those skills in day to day to enable BD team performance

• Proactively drive your direct(s) personal development by utilizing support and coaching tools

• Always maintain highest levels of integrity and compliance standards, and your business activities are in line with company budgets, policies, procedures, health, safety and relevant legislation.

• Positive, constructive and proactive contributor to healthy team culture and psychological safety environment

Experience required/Skills/Capabilities/Languages

• Demonstrate deep personal accountability for performance and delivering sales targets/objectives

• Sales experience and/or industry related experience within the on trade (Malt Bar, Stylish Restaurant, Pub segments), experience in selling and negotiation desired, exposure to structured sales approach valuable

• Passion for and capable in building strong external and internal relationships essential.

• Able to understand P & L calculations & basic business finance

• Excellent communicator; demonstrated via face-to-face, telephone and written communication

• Proven organisational and prioritisation skills; Able to balance a number of objectives, work in fast paced environment, and adopt to change quickly

• Proactive and entrepreneurial mindset to flex the needs of the role as the new business unit develops

• Capable numerical and analytical skills and ability to draw insights into action; strong technology and digital literacy i.e. MS Office; able to manage a database to basic level, Internet, email, collaboration tools (zoom, teams)

• Business related degree preferred (Commerce / Finance / Marketing)

• Flexibility to call on and engage with customers in their venues in their operating hours (i.e. after 7pm) as required

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

Worker Type :

Regular

Primary Location:

Seoul Office

Additional Locations :

Job Posting Start Date :

2024-05-02

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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