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Job Description

Brand Asset Management

• Support to develop and maintain brand assets including:Brand Visual Identity and guidelines.

• Product Model, Trim & Color Naming.

• Support to develop the brand strategy according to the business needs.

• Work with cross-functional teams to ensure the brand consistency.

Product communication strategy

• Support to develop the car model value proposition based on consumer insight, market research and competitor insights analysis.

• Support to develop product all lifetime campaign strategy based on consumer insights and product value proposition.

• Support to develop the product communication strategy and cooperate with multifunction to set the competitor/ target audience definition.

• Product communication creative direction development according to communication strategy.

Campaign Project Management

• Co-ordination Internal Omni channel for the brand consistency with confirmed campaign strategy, objective, and milestone.

• Provides leadership within the agency and monitors work scope against all variables.

• Determines project risk on an on-going basis, escalates issues as needed.

• Provide and maintain projects status – support to liaising with all teams, to provide accurate updates of project statuses.

• Fully understand the marketing strategy and creative concept.

• Act as the key stakeholder on all assigned projects to ensure campaign success.

• Monitoring and enforcing project constraints (schedule / scope / resources)

• Drive projects to final stages of completion by keeping the team both on track and highly motivated.

• Reviews WIPs and final reports.

Additional Job Description

Financial & Administrative

• Manage vendors on assigned projects - create purchase orders, monitor actual vs. budgeted costs, manage payment process.

• Monitor all internal and external costs for assigned projects.

Creates and maintains all project backup, status reports, PO’s, estimates, schedules, change orders, technical and any other associated backup.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.