Job Information
Abbott Brand Manager in Shanghai, China
uMajor Responsibilities/Activities:
Marketing Planning
Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.
Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.
Product Management
Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.
Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement
Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in related area.
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network to ensure the strong expertise for assigned products
Cost Control & Monitoring
Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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