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uMajor Responsibilities/Activities:

Marketing Planning

• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information

• Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals

• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally

• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc

• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

• Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image

• Direct the product promotion and growth initiatives to attain increasing of market share

• Work with other function management team to ensure the cross functional alignment of product strategies

• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

• Identify the opinion leaders in related area.

• Lead to build and maintain professional relationship with KOLs

• Establish and develop the national expert network to ensure the strong expertise for assigned products

• Develop the loyalty speakers from KOLs

Cost Control & Monitoring

• Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business

• Monitor and control marketing expenses in line with budget on monthly basis

• Modify and manage expenses allocation to regions

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com